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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Toyota sells off Tesla shares, too

The incredible rise of Tesla's stock price has done little to now stop two major shareholders from ditching their stake in the American EV manufacturer. First, Daimler, parent company of Mercedes-Benz, ditched its four-percent stake, and less than a week later, Toyota is doing the same thing, selling off an undisclosed bit of its Tesla investment.
The move comes as Toyota winds down sales of the RAV4 EV, which gets its batteries and electric motor from Tesla at the company's Fremont, CA factory.
"We have a good relationship with Tesla, and will evaluate the feasibility of working together on future projects," Toyota spokesperson Kayo Doi told Bloomberg via email.

BMW brings laser headlights and HUD helmet to motorcycles

BMW is complementing its array of cutting-edge tech at the 2016 Consumer Electronics Show with the ConnectedRide concept that adapts automotive innovations to the motorcycle world. To highlight the two-wheeled future, the company modified a K1600 GTL with a laser headlight and controls for a helmet-integrated head-up display. The result could make riding safer if these developments ever come to market. Some of BMW's latest models like the i8 and 7 Series can already cut through the darkness with laser headlights, and this K1600 GTL brings that technology to motorcycles. The bright light can shine down the road up to 1,969 feet, which the company claims is about twice as far as a conventional unit. The additional visual range gives riders extra time to evaluate what's ahead at night and could make for a safer journey. The concept laser headlight on the bike is only a feasibility test for now, but preliminary development is underway. However, the lights might need modification to see production in the US because BMW had to turn down the power on the units in the i8 to get FDA approval, according to BMW Blog. BMW also wants to make riders safer through a helmet-integrated HUD that ensures they never need to take their eyes off the road. While other companies already offer similar products, this solution maximizes the available information. Through controls at a person's left hand on the handlebars, a user can select displays of current speed, selected gear, tire pressure, oil and fuel level, and even speed limits, and the system displays the desired info right in front of the wearer's eye. A front-mounted camera can record the trip, and a rear-mounted one can simulate a rearview mirror. Real-world production of the HUD is still a few years away, but BMW says future versions could incorporate vehicle-to-vehicle communications to let the system receive hazard warnings, too. BMW Motorrad ConnectedRide. Concepts for motorcycle laser light and helmet with head-up display. BMW Motorrad will be displaying two innovations at the Consumer Electronics Show (CES) in Las Vegas on 6-9 January 2016. Laser light for motorcycles and a helmet with a head-up display will be presented, setting new standards of motorcycle safety, along with a technical outlook of how they may be employed in series models of the future. BMW K 1600 GTL concept vehicle with BMW Motorrad laser light.