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Recharge Wrap-up: Uber,'s free BMW 7 Series rides, Belfast's DeLorean EV

BMW used Uber to give people free rides in the new 7 Series. While the new generation of BMW's luxury flagship goes on sale in the US on October 24, lucky Uber customers in New York, Miami, Chicago and Los Angeles got a sneak preview and free ride on October 17 and 18. The partnership also allowed potential customers to test drive the car with a BMW product specialist. "With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch," says BMW's Jason Chan. Read more from BMW. BMW is using manure to power its South Africa production facility. As part of a broader goal to get all its energy from renewable sources, BMW will get as much as 4.4 megawatts of electricity from a biogas plant that produces power from gas emitted by manure and other organic waste. At full capacity, it will supply about 25 to 30 percent of the BMW plant's power. "We are a big consumer, so that's a lot," says BMW spokesman Diederik Reitsma. "It's waste no longer wasted." Read more at Bloomberg. Visa Europe has extended it partnership with Formula E. Visa Europe signed on as the Official Payment Partner of the electric racing series for the European leg of last season, and has now expanded its commitment for the next three seasons. The company lends its name to the championship's Visa Fastest Lap Trophy. "Formula E is driving the change towards an electric future and reinventing motorsport, while here at Visa, we're reinventing payments by pioneering technologies to make payments faster, simpler and more secure," says Visa Europe's sales and marketing chief, Mark Antipof. "We seek partners that match our commitment to innovation and leadership, so it was therefore natural for us to extend our support of this evolutionary sport through a global sponsorship for the next three years." Read more from Formula E. Queen's University Belfast is set to unveil its electric DeLorean DMC-12 on October 21, 2015. The date is notable for being the day to which Marty McFly traveled in Back To The Future using Doc Brown's DeLorean time machine. In what is likely the first DeLorean to be built in Northern Ireland since 1983, students and staff from the university's School of Electronics, Electrical Engineering and Computer Science have restored the car and converted it to run on electricity.

Daimler, BMW, Audi consortium nabs Nokia maps for $2.72B

A consortium of German automakers made up of Daimler, BMW, and Audi has reportedly banded together to buy Nokia's Here mapping division for the equivalent of about $2.7 billion. The particulars of the deal aren't yet official but could be announced at the end of July. Reuters claims that this info comes from anonymous insiders speaking to Manager Magazin in Germany. It might be too soon, however, to declare a buyer. Reuters also spoke to two other insiders, and they said that no deal has been completed yet. None of the firms involved has officially spoken about the negotiations. Some of the other bidders for the division have reportedly bowed out. Here is a high-definition digital mapping company that controls about 70 percent of the auto market. The company has a fleet of vehicles with cameras and LIDAR (pictured above) to generate all of the necessary information. It also partners with trucking companies to use their GPS data. Nokia started looking for potential buyers for Here earlier this year. Tech giants that reportedly included Uber and Apple were rumored to be interested, while German automakers also teamed up to submit a joint bid in part to protect their access to the maps. On paper, Here is only valued at around $785 million, but a sale in the billions now seems assured. Related Video: News Source: ReutersImage Credit: Nokia Here Earnings/Financials Audi BMW Technology here nokia here

Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet