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Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW M3 gets throwback livery for Oktoberfest [w/video]

BMW is ringing in Oktoberfest this year with the special M3 you see here. The performance sedan has been done up in a retro livery that harkens back one of the BMW M1 Procars from 1981, and was even designed by the same artist responsible for the original 34 years ago. But you'll have to go to Munich to see it. To understand the significance of the livery, you first have to know something about the BMW M1 Procar. The spec racing series was formed in 1979 around the M1, the legendary mid-engined sports car designed by Giorgetto Giugiaro and co-developed with Lamborghini. The road-going M1 models used in the series were modified for racing with more powerful engines, more aggressive aero, and other competition-spec components, and were driven by many F1 drivers in support races at European grands prix. Some even competed against other entries in broader races. Many of the cars featured liveries with BMW's signature red, dark blue, and light blue stripes, but others ran more unique color schemes. The "Munchner Wirte" (Munich hosts) car was one such example, running at Le Mans with a custom livery designed and hand-painted by artist Walter Maurer. It featured Munich landmarks like the Olympic Stadium, Frauenkirche church and BMW's headquarters, along with a roast-chestnut vendor and an Oktoberfest beer tent. 34 years later, Maurer has applied the same livery to the M3 you see here. It'll be displayed at this year's Oktoberfest, which kicks off this weekend in – you guessed it – Munich. As if we needed another excuse to visit Europe in the fall and swill some of the world's finest beers by the liter. Check out the video below for BMW's official welcome to Oktoberfest visitors. Oktoberfest date for one-off BMW M3 "Munchner Wirte". Munich. BMW M GmbH is set to unveil a BMW M3 in "Munchner Wirte" livery to coincide with this year's Oktoberfest in Munich (19 September – 4 October). The one-off car will underscore the company's ties with motor sport in general and the city of Munich in particular. The livery design of the BMW M3 "Munchner Wirte" harks back to that of the legendary BMW M1 Procar from 1981, complete with Bavarian-style facade painting and blue and white twisted cords, along with depictions of Munich landmarks (such as the Olympic Stadium, Siegestor, Frauenkirche church and BMW's headquarters – the "four-cylinder" building), a roast chestnut seller and the Wiesn-Schanke beer tent at the Oktoberfest.