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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

What does the open patents deal mean for Tesla ... and BMW?

Gift to the world or trade bait? Tesla Motors announced this week it would open its patents for other automakers to use. That has analysts guessing whether the California-based electric-vehicle maker is looking to either swap trade secrets with other automakers or to expand the proverbial pie that represents the plug-in vehicle market. For its part, Tesla says the answer is B. BMW, which is establishing its i sub-brand of plug-in vehicles, would be a natural collaborator with Tesla, Forbes says. In fact, executives from the two companies met in Europe this week. Details were not released, but a BMW spokesman said, "Both companies are strongly committed to the success of electromobility and discussed how to further strengthen the development of electromobility on an international level." While Tesla brings battery technology to the table, BMW offers its carbon-fiber advancements that lighten vehicle-body weight. Those advancements are key to range-extending efforts and could do wonders for Tesla on its journey to help spur technology for the sake of getting more of the general public to accept plug-in technology as a viable first-car option. Then again, Forbes says Tesla, whose investors include Mercedes-Benz parent Daimler and Toyota, may be keeping its best technologies to itself by not patenting certain advancements at all. What's in Tesla's patent pool? uAutoInsurance analyzed Tesla's 249 patents and found that 104 of them related to battery technology, while 28 pertained to recharging activity, which wasn't surprising (about a quarter of those 249 patents couldn't readily be categorized). Tesla also has nine patents related to sunroof technology. The company is based in California, after all.

Recharge Wrap-up: BMW i3 to get more range, a call for EV signage

The BMW i3 will get more range next year, and BMW will announce another i model soon. BMW CEO Harald Kruger didn't say by how much the i3's electric range would be expanded (it currently gets 81 miles on a single charge, or 150 with the range extender). He did say that a third, yet unnamed i car would be out "soon," and that it would be larger than the i3. We've heard rumors of an i5 for years now and BMW has previously stated that a new i car would not be based on an existing model. Read more at Green Car Reports. Where is the sun visor in the Tesla Model X? With a huge panoramic glass roof, Tesla had to be pretty inventive with its design. The sun visor is tucked away in the A-pillar and held in place by a magnet. It pulls out, and swivels overhead. A magnetic peg pops out to attach the end of the visor to the rear view mirror housing. From there, it can be rotated, or one can flip out a panel to create a larger shade. The vanity mirror is hidden behind another panel inside the visor. Have a look over at Teslarati. Nissan and Ecotricity are calling on the UK government to create road signage for EV charging points. There are currently over 9,000 places for drivers to charge their electric vehicles throughout the UK, but no official signage to tell them where they are. "It's time to introduce charging point road signs in Britain," says Ecotricity founder Dale Vince. "They'll provide necessary direction for the thousands of electric car drivers in Britain as well as increasing public awareness that the infrastructure is ready for them to make the move to an electric car." Nissan and Ecotricity suggest that symbols to designate the different types of charging available would also be helpful to EV drivers. Read more at Green Car Congress, or in the press release below.