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BMW GoPro integration now works with your iPhone

Coming this summer an upgrade to BMW's GoPro integration will combine the camera's feed with the M Laptimer app. This will let Bimmer drivers get a look at both lap telemetry and video replay at the same time. Despite the upgrades, BMW's setup lacks some of the features of the impressive Performance Data Recorder found on the Chevrolet Corvette and Camaro. BMW already let drivers control a GoPro through iDrive, but this improvement makes the functionality a lot more for track use. As soon as someone activates the M Laptimer app, the GoPro automatically starts recording. The video still saves in the camera's memory, but a low-res version also goes to the connected iPhone to sync with the app's data. Drivers can then see driving data on top of the phone's screen and the clip on the bottom (right). The M Laptimer monitors details like throttle input, speed, braking, steering angle, engine revs, fuel level, and g-force. Plus, the system records top speed, number of laps, best lap time, and the ambient temperature. We wish this system were as neatly integrated as the GM's Performance Data Recorder. For this system to work, a driver needs a GoPro HERO3 or later camera, the BMW M Laptimer app on their iPhone (4S or newer), a BMW model capable of running BMW Apps, and the phone must be connected to the infotainment system. Anything that can help shave a few tenths off a lap and then share the video of that accomplishment with buddies is a welcome improvement, though. Related Video: GOPRO INTEGRATION FOR BMW M LAPTIMER APP Two of BMW enthusiasts' favorite app integrations team up to offer an unparalleled way to capture and share their on-track experience Mountain View, CA/Woodcliff Lake, NJ – April 14, 2016 The BMW Group Technology Office USA and GoPro announced today that beginning summer 2016 the BMW M Laptimer app, a favorite app integration among driving enthusiasts, will include the ability to control a GoPro camera on iOS devices, using BMW's state-of-the-art iDrive controller and high-resolution screen. With this enhancement, when BMW drivers start and stop the BMW M Laptimer they simultaneously start and stop the recording of the connected GoPro camera. In addition to the video stored on the GoPro camera, a low-res version is saved on the phone so that it can be played back next to the map view on the BMW M Laptimer app. "The BMW M Laptimer and GoPro integrations have both proven to be incredibly popular with driving enthusiasts.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

BMW against Merkel's female board member quota in Germany

There may soon be more women in power positions in the world of German business under a proposed law from Chancellor Angela Merkel's coalition government. If passed, the law would force large, publicly traded corporations to have female members make up at least 30 percent of their supervisory boards (which are responsible in part for business strategy) by 2016. In addition, all companies would have to increase the female proportion on their management boards, which conduct regular business. The law seems likely to pass next month. "We've decided to do this and it will happen," said Merkel in a speech about the new rule, according to Bloomberg. Women currently have just six percent of management board seats in the country. Big businesses in the country aren't on board with proposed law, including automakers. "BMW as a company doesn't believe in quotas," said spokesperson Jochen Frey to Bloomberg. "While we hold that opinion, we want and strive for diversity in our workforce in terms of gender, ethnicity and age." Currently, 25 percent of Bimmer's supervisory board is female, a bit higher than the national average in Germany of 22 percent. German car companies are hardly alone when it comes to having a paucity of women in positions of power. Honda only added its first female member to the automaker's board of directors earlier this year, and Toyota and Nissan showed similarly low numbers. A 2013 list from Fortune ranked many of the most powerful women in the auto industry as coming from North America.