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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW M235i Racing restores our faith in 'M'

Based on the upcoming BMW 2 Series and aimed at amateur and semi-professional racers, the 2014 BMW M235i Racing is a stripped-down, race-spec coupe ready to take on the Nürburgring in the VLN Endurance Championship race series against cars from Audi, Porsche and Toyota.
Obvious in the image above (click to enlarge), BMW has given the M235i Racing the wide-body treatment with a track that has been stretched by 3.5 inches. Under the hood, the 3.0-liter turbocharged inline six-cylinder receives a power boost from a stock 322 horsepower up slightly to 333 hp, while other modifications include a full FIA roll cage, a racing fuel tank and a limited slip rear differential.
The M235i Racing replaces the M3 GT4 as BMW's factory racer, and it will be priced at 59,500 euros (close to $80,000), which is about as affordable as a factory-prepped racecar can get. The full press release is posted below, but we can't wait to see this car in action next year.

Daily Driver: 2016 BMW X1

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 BMW X1, reviewed by Alex Kierstein. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00 ]Hey, everybody. I'm Senior Editor Alex Kierstein and today we're driving the 2016 BMW X1. It's replacing the old X1 and the old X1 was based on BMW's traditional rear-wheel drive platform. That meant the engine was positioned longitudinally, that's north/south in the engine bay. In this application, we've got a transversely mounted turbo charged inline four, making 228 horsepower. [00:00:30] It displaces 2.0 liters and it's part of BMW's new modular engine family. It's a nice engine. It's smooth. It sounds good and it's got a lot of power. This is a little lighter than the previous car. This one weighs 3,660 pounds versus the old X1's 3800 and some change. It's a little bit lighter. The dimensions aren't that much different. If you're wondering why it got smaller, that's because it's using a platform [00:01:00] shared with a lot of BMW's Mini products. This is really the fruition of BMW's investment in the Mini brand because now they're able to use those platforms in the engines they developed for those models in BMWs. This X1 has an 8-speed automatic transmission and it's really a pretty good trans. It kicks down quickly if you call for it to give you some power and for the most part it's smooth and kind of out of your way. [00:01:30] Where Minis are sort of raucous when you really whomp in it, this is a little more restrained. It still delivers power like many of the current turbocharged Minis out there, but there's more refinement here. I really like the external styling on this car. It's wearing this really lovely shade of dark blue and BMW's current styling language lends itself really well to this shape [00:02:00]. It looks really tidy and it's not really that complex or interesting of a shape. It's very much the traditional two-box CUV kind of exterior look and profile, but the detailing is nice. It looks sharp. It looks like a premium product and it looks like a more expensive product than a similar Mini would. BMW used to pride themselves on having simple uncluttered interfaces and even the sort of trimmed down iDrive that's in this unit [00:02:30]. Works pretty well.