2008 Bmw 5-series I on 2040-cars

Auto blog

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW working with Dainese to put airbags in motorcycle suits [w/video]

Addressing the safety concerns of its customers, BMW Motorrad is co-developing a rider suit with Dainese to feature something that's much more common in automobiles: airbags.
Starting with Dainese's D-air Protect System, which is made up of inflatable protectors that deploy in 15 milliseconds, the two companies will integrate the technology into a BMW Motorrad brand, one-piece racing suit, the DoubleR RaceAir. Later a different, street-oriented airbag system that can be retrofitted to bikes will be offered to Beemer riders.
The DoubleR RaceAir is expected to be presented at the EICMA motorcycle show in Milan in November, after all required crash testing has been completed.

BMW and Samsung enter expanded battery agreement [w/video]

What's good for the goose is good for the gander. In this case, the goose is BMW and the gander is Samsung. And their five-year plan has worked out well. The German automaker this week expanded its current agreement with the South Korean battery-making giant. BMW and Samsung SDI reached a memorandum of understanding for Samsung to keep making batteries for BMW's growing stable of i3 battery-electric and i8 plug-in hybrids as well as yet-to-be revealed hybrid models. No dollar amount or new time frame was revealed, but with BMW already moving about 5,400 i3 vehicles during the first six months of the year, there should be a substantial amount of funds changing hands. BMW started working with Samsung in 2009 when it began buying batteries for its Megacity electric vehicle from SB LiMotive, a 50-50 joint-venture between Samsung SDI and Bosch. Things have been looking up for Samsung since last August, when Tesla Motors decided to diversify its battery supply chain by branching out beyond Panasonic and buying some of its lithium-ion batteries from Samsung. Feel free to check out the Samsung-Bimmer press release, along with a video report, below. BMW Group and Samsung SDI expand partnership BMW Group and Samsung SDI expand partnership: Signing of a memorandum of understanding for delivery of further battery cells in signing of MoU for delivery of further battery cells Seoul. The BMW Group and Samsung SDI plan to expand their supply relationship for battery cells for electro-mobility. The two companies signed a memorandum of understanding (MoU) to this effect today in Seoul. Samsung SDI will supply the BMW Group with battery cells for the BMW i3, BMW i8 and additional hybrid models over the coming years. The most important elements of the agreement are the increase in quantities delivered over the medium term, in response to growing demand for electro-mobility, and further technological development of battery cells. Dr. Klaus Draeger, member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network: "Our partnership with Samsung SDI is a good example of successful Korean-German cooperation on innovative technologies. The battery is a key component in every electric vehicle – since it basically determines the range and performance capabilities of the car.