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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

You might be able to get a BMW i3 for just $24,944

Who wouldn't want to save 44 percent off the price of a new car, especially one as high-tech and green as the BMW i3? For some lucky buyers in Colorado, the luxury plug-in car will be purchasable for just $24,944. Compare that to the standard base MSRP of $42,400. The special deal is being organized by Drive Electric Northern Colorado (DENC), a group of EV advocates that, among other things, organizes group purchases of plug-in vehicles to get every participant a discount. This group buy lops $6,000 off the price of a 2015 i3, and when you combine that with the Federal tax savings of up to $7,500 and the Colorado state tax incentive of up to $6,000, you can end up paying around 44 percent less than the base MSRP. Of course, there are asterisks involved. The fine print says that the deal is only valid at the BMW Center in Loveland, CO, which is the dealership that DENC negotiated with. Supplies are also limited and you have to use BMW Financial Services Owner's Choice program to finance the vehicle. If you want in on the i3 deal, you'd better hurry, because the special price only lasts until January 4, 2016. Colorado seems to have a thing for group buys, with offers for $10,000 Nissan Leafs (also organized by DENC) and cheap rooftop solar available this past year. As good as this latest deal is, it's not the best price we've ever seen for an i3. That would be free, with the tiny requirement that you need to buy a half-million dollar tear-down report from Munro Associates. Featured Gallery 2014 BMW i3 View 107 Photos Green BMW Green Culture Electric colorado

AWD BMW M5 is headed our way

Remember the rumor about the BMW M5 going all-wheel drive? Well, there's definitely some truth there because these spy shots show BMW testing the Autobahn-storming sedan with the ability to spin the front and rear wheels. Our spy shooters grew suspicious when they saw this seemingly normal-looking M5 appearing to turn all four wheels during ice testing. They checked it out and snapped these shots underneath clearly showing power routed to the front axle. While this shows that the tech is at least being tested on a current-gen M5, all-wheel drive is probably not coming until the next 5 Series model, which is already being evaluated. The idea of power going to the front and rear axles for this sport sedan might polarize some hardcore brand fans as a break with tradition. However, the head of the M division thinks the change is a priority to actually put torque down effectively. The future vehicle is slated to get at least 600 horsepower and pack it into a lighter platform. Rear-drive M5 purists can take heart, though. The all-wheel-drive system would reportedly be an option, and it would be rear-biased to still let drivers hang the tail out, if the desire arises.