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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

BMW heads for the waves with Path 22 concept bike

BMW has been reminding us in the grandest of style recently of the serious clout it has in the classic motorcycle field. Most important is the R NineT that it put into production, but it's also been giving us a steady stream of enticing concept bikes, like the Concept 90 retro racer and the more recent Concept 101 custom bagger. And now it's showcasing another. This time, BMW Motorrad has taken a page out of the scrambler playbook with the Concept Path 22. Based on the R NineT, this concept bike is designed for surfers in impressive 1950s style. It features a single-side swing arm rear suspension, a classic circular headlamp, reprofiled tank and seat, studded tires, an oversized front wheel, longer fork travel, and a raised exhaust. It also has a unique paint job by Ornamental Conifer, and a pair of surf boards designed by Dyer Brand and mounted to a collapsible bracket on the side. Meant to showcase just one possibility for customizing the R NineT, the concept bike is named (and numbered) after one of Europe's premier surfing spots. It is being unveiled – appropriately enough – at the Wheels & Waves Festival in Biarritz, France. BMW Concept Path 22 – The Expression of Freedom. Munich/Biarritz. From June 11th - 14th 2015, the Wheels & Waves Festival celebrates for the fourth time a unique meeting of custom bikes, surfing and art in Biarritz. The festival is a great event that provides a straightforward opportunity for people to get together in a unique atmosphere and express their lifestyle of freedom and individuality. In this special setting, BMW Motorrad presents the BMW interpretation of a scrambler for the first time: the BMW Concept Path 22. Expression of a Lifestyle. The first scramblers in the 1950s were modified road machines with deep-treaded tyres, somewhat increased spring travel and a raised exhaust for off-road riding. These features gave the bikes a characteristic appearance that came to symbolise an attitude. "A scrambler is the perfect match for Wheels & Waves. It's the epitome of a motorcycle beyond established standards and conventions. Performance specifications are not so much of interest - style and originality all the more so. Scramblers express passion and are as varied as their owners. The Concept Path 22 is our own interpretation based on the R nineT. The latter is the perfect basis for a scrambler conversion", explains Edgar Heinrich, Head of BMW Motorrad Design.

Next-gen Mini could sire 10 different models including PHEV

The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).