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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

McLaren shoehorned the F1's V12 into a BMW M5 wagon test mule

Automakers are known to utilize preexisting vehicles as test beds for major research and development purposes. But some of the zombie mashups produced in-house can result in pretty interesting combinations. Case in point, when McLaren was developing its BMW-sourced naturally-aspirated 6.1-liter V12 for the legendary F1, the company put the engine in … a BMW M5 wagon? Yup, you read that correctly. ItÂ’s no mystery that the legendary F1 came with a BMW-sourced V12. That "M70" V12 originated from its placement in the E32 7 Series and E31 8 Series “50” models in the 1980s up through the 1990s. The version that went into the F1, however, is more closely related to the M-tuned "S70" V12 found in the E31 850CSI, which was the pseudo M-variant to the 8 Series that wasnÂ’t officially designated an M model. But it did feature full-fledged tuning from the M Division. On "Top Gear" presenter Chris HarrisÂ’ podcast, "Collecting Cars", Harris interviewed David Clark, the former director of McLarenÂ’s cars for both the road and motorsports between 1994 and 1998. Clark revealed that they took an E34 BMW M5 wagon and shoehorned the S70 V12 into its engine bay as the mule for testing the F1Â’s engine. Clark even said he drove the car himself as they were fine-tuning the V12Â’s engine output. YouÂ’re probably wondering, how the heck did that thing fit? But it isnÂ’t that surprising. The E34 5-Series was designed to house either the BMWÂ’s venerable straight-six or the new-at-the-time V8. And there was room enough to house the V12 as well, particularly since BMWÂ’s V12 was essentially two of its “M20” straight-sixes bolted together at the crank in a vee. When Clark was testing the S70 V12 in the wagon, he and his team ended up with the 627 horsepower and 479 pound-feet of torque the F1 became known for. ThatÂ’s nearly twice the power the production M5's 311 hp and 266 lb-ft at the time. Clark also divulged that the actual prototype mule still exists, but itÂ’s in BMWÂ’s secret collection of prototypes, and itÂ’s never been revealed to the public. He does, however, hope that one day, BMW will open its doors and show off the incredible mashup of an automobile. Until then, youÂ’ll have to rely on the few custom engine swaps done by owners to get a taste of what a V12-powered E34 M5 is like. Rumor also has it that McLaren could be working on a new direct F1 successor with help once again from Gordon Murray.

The 570-hp AC Schnitzer ACL2 Concept tries to one-up the M2

AC Schnitzer's new ACL2 concept aims to outdo the BMW M2 at the Geneva Motor Show. To out-muscle the latest M car, the German tuner starts with an M235i and installs the M4's 3.0-liter inline-six. The company also turns up the power to 570 horsepower – a healthy upgrade over 365 hp from the M2's 3.0-liter. The power bump lets the ACL2 reach 62 miles per hour in 3.9 seconds and hit a top speed of 205 miles per hour, AC Schnitzer claims. Those figures make the coupe a few tenths quicker than the M2's 4.2-second to 60 mph sprint, but BMW limits its creation to 155 mph. AC Schnitzer's long list of upgrades makes the impressive performance possible. To get the most out of the engine, the company installs a carbon fiber intake. It also replaces the most of the exhaust, including the downpipe, catalytic converter and tailpipes. Carbon-ceramic brake discs make sure a driver can control so much power, and the company fits a fully adjustable suspension to aid handling. The ACL2's body is too loud for our tastes even through the subdued dark green paint, but the extensive use of carbon fiber parts should keep weight down. AC Schnitzer adds a road-scraping front splitter with canards at each corner. The rear has a similarly aggressive diffuser and huge wing. The wider fenders also add 5.5 inches to the coupe's width, and 20-inch wheels sit underneath them. The ACL2 doesn't get to challenge the M2 on the Autobahn yet because AC Schnitzer says it's just a concept. The coupe exists simply for the company's product development. However, if you want to put all of these bits together, the final cost would be 149,000 euros ($161,500 at current exchange rates), the tuner claims. Related Video: