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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Spirit Lake Cycles brings a new look to vintage BMW bikes

It doesn't take a lot of room to work on motorcycles. In fact, Spirit Lake Cycles, which gets the spotlight in the latest video from Petrolicious, started out of a kitchen. Now, this two-man operation has created a small business to bring a custom look to vintage BMWs. The company is best known for a bike that it calls the CBMW. Based on an R90/6, the name comes from the cycle's Honda-sourced fuel tank. The streamlined design and white pinstripes lend the look of one of the Bavarian brand's own early creations, but the chopped fenders and under-seat exhaust show a much more modern style. Spirit Lake Cycles doesn't always go for such a highly modified design, though. The other cycles that Petrolicous highlights, including a gorgeous BMW R90S, appear far closer to stock than the show bike. The company says its motorcycles are meant to be ridden, and you can see the proof of that in this video.

BMW iNext coming in 2021 with lots of new tech

BMW has been showing off fanciful visions of the future with concept cars like the appropriately named BMW Vision Next 100 Concept. But the company is also a full-time player in the plugged-in vehicle sales effort, and on that front we learned a little bit more about the next (we think) BMW i vehicle, the i NEXT, which is coming in 2021. Speaking today at BMW's 96th Annual General Meeting in Germany, the Chairman of the Board of Management of BMW AG, Harald Kruger, said that the i NEXT will be, "our new innovation driver, with autonomous driving, digital connectivity, intelligent lightweight design, a totally new interior and ultimately bringing the next generation of electro-mobility to the road." Kruger first talked about the i NEXT a few months ago. Okay, granted, that's not a lot of detail, and we would expect a vehicle not due for another five years to have a "totally new interior." But at least it's a little glimpse into the new ways that BMW wants to sell us plug-in vehicles. It's going to update the current line-up with the i3 getting a 50-percent electric range boost and the BMW i8 Roadster in 2018. Kruger said that, when it comes to electric cars, its about more than specs and details: The discussion about e-mobility is an emotional one, but the decisive factor is that we move things forward. I am certain that government measures will prove effective. It is always better to make a decision than to wait – and the purchase incentive will directly benefit customers. There was never any doubt that we would participate. Such a participation by the industry is unique worldwide. After all, the only way to make progress is by manufacturers, customers, lawmakers and society all working together. Related Video: Featured Gallery BMW Vision Next 100 Concept News Source: BMW Green BMW Technology Emerging Technologies Electric Future Vehicles bmw vision bmw inext bmw vision next 100 concept