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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW 2 Series Gran Coupe could be coming

Dig the BMW 2 Series coupe but wish it had more doors? Well you're in luck, sir or madam, as that's just what BMW has in store. According to Autocar, the Bavarian automaker is planning to launch a 2 Series Gran Coupe. And what's more is that there'll be an M2 version with four doors as well. Not to be confused with the 2 Series Gran Tourer – a front-drive city car based on an entirely different platform – the 2 Series Gran Coupe would follow the same formula that BMW applies to the 4 Series and 6 Series Gran Coupe. That is to say a sedan with sleek "coupe" styling, sized to compete with the Mercedes-Benz CLA and Audi A3. BMW unveiled a similar design as the BMW Concept Compact Sedan at the Guangzhou Motor Show last year. The production 2 Series Gran Coupe will likely look more like the existing 2 Series coupe, only a bit longer to accommodate the additional doors. It's also possible the Gran Coupe could have a liftgate at the back instead of a trunklid. The best part is that an M2 version is likely. The M2 coupe is one of our favorite cars; a four door option would increase the appeal to many. It's expected to pack the same 3.0-liter turbo six as the M2 coupe, good for 365 horsepower and mated to either a six-speed manual or seven-speed DCT. In classic German automaker fashion, this makes sure BMW doesn't cede a market slice to the Mercedes-AMG CLA45 and the forthcoming Audi RS3 sedan, but the Bimmer will stick with a rear-drive layout instead of its all-wheel-drive rivals. Of course there will be other, less powerful versions as well, including gasoline and diesel engines with three cylinders or four, and potentially even a plug-in hybrid. Buyers will also be able to choose between rear- or all-wheel drive setups. As no official announcement has been made, it's anybody's guess as to when we could see any variant for sale in the US. Related Video:

BMW M6 gets new Competition Package

With 560 horsepower on tap, the BMW M6 is already plenty powerful and capable. Those looking for an extra boost, however, may be interested in the new Competition Package. While BMW already offered a Competition Package before, the new one is even more powerful. Where the 4.4-liter twin-turbo V8 in the standard M6 produces 560 hp and the previous Competition Package boosted that to 575, the new one bumps it up to a nice round 600 – torque jumping from the standard 501 lb-ft to 516 with the new package. That means the M6 Coupe with the new package in place will now run to 62 miles per hour from a standstill in 3.9 seconds and on to 124 mph in 11.8. Top speed is electronically limited (as usual) to 155 mph, but can be derestricted to 189 if you also specify the M Driver's Package. Of course, this upgraded M6 isn't all about straightline speed: the package also includes firmer springs, dampers and anti-roll bars, as well as a retuned differential, steering and stability control. Unique 20-inch alloys and black chrome tailpipes also form part of the package that will be available for the M6 Coupe, Gran Coupe and Convertible starting in July. Before you get too excited, keep in mind this announcement is for Europe. We're standing by for information on US availability. In the meantime, check out all the details in the press release below. More potent Competition Package for BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible. Munich. In July 2015 BMW M GmbH will replace the existing Competition Package for the BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible with an upgraded version. The new Competition Package has been developed with a keen eye on enhancing driving dynamics. It includes a power boost for the 4.4-litre V8 petrol engine with M TwinPower Turbo technology (BMW M6 Coupe/BMW M6 Gran Coupe/BMW M6 Convertible: fuel consumption combined: 9.9/9.9/10.3 l/100 km [28.5/28.5/27.4 mpg imp]; CO2 emissions combined: 231/231/239 g/km)* of 29 kW/40 hp over the standard unit, to 441 kW/600 hp. Peak torque also rises, from 680 Nm (501 lb-ft) in standard tune to 700 Nm (516 lb-ft), and is available across an extremely wide rev band – between 1,500 and 6,000 rpm. New personal best for the BMW M6 Coupe: 0 – 200 km/h (124 mph) in 11.8 seconds. The three model variants impress with outstanding performance when fitted with the new optional Competition Package.