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BMW sees shortage of crossovers in the United States

BMW of North America CEO Ludwig Willisch is anxious to get the Bavarian brand's $1-billion upgrade at the Spartanburg, SC, factory done because the automaker can't keep up with demand for its crossovers. The expansion should boost total capacity there to 450,000 units a year and support production of the upcoming X7. Still, Willisch would love to have more crossovers as soon as possible. "That is a constant battle now, to get more X3s and X5s," he said in an interview about the company's future in North America to Automotive News. If they the supply were available, Willisch predicts he could sell at least another 10,000 of the CUVs. Willisch sees getting the X7 on the market as a big win for the brand, too. "We were able to convince the company that this is exactly what we need in the United States," he said to Automotive News. However, there is a bit of a wait. The model rides on BMW's next-gen platform, and is at least two years away from challenging the Land Rover Range Rover and Mercedes-Benz's renamed GLS-Class (previously the GL-Class). The fullsize CUV reportedly shares development with Rolls-Royce and might offer the best interior of any model bearing the blue and white roundel. The boss also talked about other future product plans for this continent. For example, Willisch reiterated BMW will not bring the 2 Series hatchbacks here, citing a lack of a market for them. There will be plenty more plug-in hybrids available at dealers, though. Due to "legal requirements" and popularity, Willlisch says PHEV versions will be offered throughout the lineup by 2017. Although, the i sub-brand will stick with the i3 and i8 through that time.

Popular Mechanics Breakthrough Awards honors GM Super Cruise, BMW i3

Our friends at Popular Mechanics have announced the winners of their 2013 Breakthrough Awards, which honor innovations and new technologies in a variety of fields, ranging from medicine to electronics to space travel. Among the winners were a pair of automakers.
The BMW i3 was named one of PM's product breakthroughs, and while the diminutive city car has a range comparable to other electrics, Popular Mechanics was impressed the i3's use of carbon-fiber-reinforced plastic, which allows the i3 to tip the scales at just 2,800 pounds. But the i3's space-age materials wouldn't have been such a smash if it were priced beyond what the general public could afford. BMW's ability to offer a vehicle with such an advanced construction for around $42,000 (nearly half the price of the Cadillac ELR and only about $7,000 more than a Chevrolet Volt or Ford Focus Electric) is wildly impressive and speaks volumes about the future of ultra-light composites in the auto industry.
The other big winner comes from General Motors, which was named an Innovator this year for its semi-autonomous Super Cruise technology that's currently being tested on a Cadillac SRX. The technology, which we've reported on before, combines adaptive cruise control and lane centering into a super system that will allow hands-free driving under certain conditions.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.