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Recharge Wrap-up: BMW i8 markups declining, Nissan offering discounted Leaf lease buyouts

Zipcar has published the results of an independent study on "Urban Boomers." KRC Research surveyed city-dwelling, healthy adults aged 50 to 69, and found that they are fond of technology and are more active – but drive less – after moving to the city. Many still feel car ownership is important, and often don't get rid of a car they already own, but they find alternative forms of transportation important, too. Even though it is often thought of as a bigger draw for millenials, Zipcar feels that these findings indicate that Urban Boomers are an important demographic for carsharing companies. See the results of the study in the slideshow from Zipcar. Nissan is offering lease buyout credits of up to $5,000 for its Leaf EV. Depending on the region, 2012 and 2013 models get a Leaf Gross Payoff discount of up to $5,000, with 2011 models garnering up to $1,500 off. Some dealers may also offer an additional $1,500 discount. It's possible that Nissan wants to encourage lessees to purchase their Leafs after residual values of the car dropped by about six percent in May. Some potential long-term owners could also be concerned over battery life, or be tempted by the updated Leaf slated for the 2017 model year. Read more at Green Car Reports. Dealership markups for the BMW i8 are dwindling. Actual costs of the attractive plug-in hybrid are nearing sticker prices after high demand and short supply led many dealers to exact a higher price for the car. BMW recently announced it would double production of the i8 to help meet demand, which could be behind the declining markups. The i8 has a base MSRP of $136,500, plus $950 in destination fees. Read more at Green Car Reports. Featured Gallery 2015 BMW i8 in Petoskey, MI Related Gallery 2013 Nissan Leaf: First Drive View 15 Photos News Source: Slideshare, Green Car Reports, Green Car Reports via ZipcarImage Credit: Copyright 2015 AOL Green BMW Nissan Green Automakers Transportation Alternatives Ownership Electric recharge wrapup

BMW's Vision Next 100 concept celebrates past, predicts future

Forecasting 100 years out is a tough job, so we'll forgive BMW if not everything in this concept comes true in the next century. It's the first of several that will celebrate BMW's centenary this year – concepts from Mini, Rolls-Royce, and BMW Motorcycles will follow later – and aims to guess what and how we'll be driving in the distant future. Although it's no longer a question of if, we still don't know when cars will make the switch to autonomous driving. So yeah, there's a lot up in the air. What this concept promises is more of everything. What this concept promises is more of everything: more comfort, more assistance, and a more intense experience – when you want that. Plus new, lighter materials, increased customization, and of course all the connected smarts you can throw (or will be able to throw) at a set of four wheels and some seats. It starts inside with an out-there dashboard display. Going a step further from the typical head-up display, the Alive Geometry transforms everything in your periphery into a digital blanket of context stretching from the interior to some of the exterior panels. This tessellation of moving triangles is supposed to mimic a flock of birds to bring you subtly changing information about what's going on around you. BMW gives this idea the made-up term of 4D printing. BMW gives this idea the made-up term of 4D printing, as it believes that in 30 years it will be possible to rapidly prototype this flock-of-informative-seagulls design to provide function (the fourth dimension, apparently?) in addition to the physical form. We'll check back in 2046. BMW also notes that displays in current cars will give way to OLED displays and then to the windshield-as-display concept that has been promised for a while and is seen here. About the car driving itself: BMW highlights two new driving modes for the concept, Boost and Ease. Boost is for when the driver is in control, the vehicle doing what it can to heighten the experience and the driver's awareness. It can use the Alive Geometry to show the best line or warn of other cars, integrating all the current active safety tech and more. BMW believes this will allow the driver to improve instead of just going faster. We would have called this mode iStillDriveSometimes, but hey, marketing still has 100 years to come around to that one. The important idea is that the driver will still have the choice to drive.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.