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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW i3 Shadow Sport limited edition opens a moon roof on US

Here's a bit of news for a quarter-million dollars. BMW is bringing a special edition i3 called Shadow Sport to the US for the 2016 model year. That tag refers to the special-edition Bimmers that come equipped with a moon roof, which before this was unavailable in the US. But only 50 lucky folks will get them. The Shadow Sport edition comes with a few other goodies, too, including "fluid" black paint, 19-inch alloy wheels, custom-trim interior and sport-tuned suspension, though there are no changes in the electric motor or performance. That means the same single-charge range of 81 miles, the same 0-60 miles per hour acceleration time of seven seconds flat and the same top speed of 93 miles per hour. If you experience a little slower speed and a little shorter single-charge range because you're spending too much time looking out of the moon roof, that's on you. The catch is that the model won't be available for the i3 vehicles with the gas-powered range extender, i.e. the i3 REx. The Shadow Sport will also have a price of $47,400, or $5,000 more than the base model i3. BMW's Dave Buchko told AutoblogGreen that all 50 Shadow Sports have been sold, with the first 40 selling out in the first hour or so of availability. The Shadow Sport is on display at the Los Angeles Auto Show this week. Through the first 10 months of the year, BMW sold 8,879 i3 vehicles, which was double year-earlier figures. Last month alone, though, things weren't as rosy, as October i3 sales declined 15 percent from a year earlier to 986 units. There's more information at the bottom of BMW's LA Show press release, below. BMW at the 2015 Los Angeles Auto Show: Making its North American Premier, BMW will showcase the all-new BMW 7 Series, all-new BMW 3 Series eDrive, all-new BMW X1 and the exclusive motorsport inspired BMW M4 GTS. BMW i will premiere BMW Laser Light, available for the first time in the US, as well as the limited edition BMW i3 Shadow Sport, featuring exclusive exterior paint color and interior design, moonroof and sport tuned suspension. Woodcliff Lake, N.J.: November 17, 2015 12:00 pm EDT /9:00 am PDT... The all-new BMW 3 Series eDrive, BMW M4 GTS, BMW X1 and the BMW 7 Series will make their North American debuts at the 2015 Los Angeles Auto Show held at the Los Angeles Convention Center. In addition, BMW will feature the eDrive BMW X5 xDrive40e as well as the high-performance BMW i8, the all-electric BMW i3 and other BMW models at the BMW display.

BMW joins the mirrorless car club at CES

Another item the future promised us is finally arriving: cameras for rearview mirrors. It's coming on the Cadillac CT6, Audi played around with the idea in its Le Mans racers, and Tesla has plans to get in on the action. And now add BMW to that list with the i8 Mirrorless concept revealed at the 2016 Consumer Electronics Show in Las Vegas. In BMW's scheme, three cameras replace the mirrors. One big adjustment from years of automotive convention is the lack of any side glances for the driver. A display in place of the conventional rearview mirror shows a composite wide-angle image. Imminent hazards, such as a vehicle in the blind spot, are shown with yellow warning icons. Previous mirrorless designs have mounted cameras flush with the body, but the i8 Mirrorless uses wing-like side cameras. They also serve as turn signal indicators. We assume that the narrow profile is more aerodynamic than the housing for a large piece of reflective glass. Also in BMW's CES bag of tricks is the BMW i3 Extended Rearview Mirror. This uses a rear-facing, roof-mounted camera that overlays images on the conventional interior mirror. But we do have some questions – what happens when the cameras get dirty? Mirrors still work even when partially obscured by dirt. And when will these ideas see production? Stay tuned as we'll follow up with answers from BMW's booth on the CES show floor soon.