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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Sunday Drive: Taking a gaze into the automotive crystal ball

Mankind has long been fascinated by the future. So it makes sense that this past week's top stories were all about cars, trucks, and SUVs that won't be hitting the market until the 2019 model year. And right at the top of the list is the Ram 1500. We've come to know Ram as the truck maker that styles its pickups with cues cribbed from big rigs, but that look has slowly evolved over time into something uniquely its own. The next Ram 1500 continues this trend, with a newly refined look that we can't wait to see in person. Up next is the 2019 Chevy Silverado. Pickup trucks have been, continue to be, and will remain the best-selling vehicles in America. And General Motors is a leader in the field, with two distinct offerings with which to entice buyers, one from the bread-and-butter Chevrolet brand and one wearing the slightly more upscale GMC badge. The Chevy looks to get LED lighting elements for 2019, which ought to keep the truck from looking dated when compared to the Ford F-150 and the previously mentioned Ram 1500. From there we move past pickup trucks and into SUVs and sedans. The 2019 Jeep Cherokee looks to get toned down a bit with its next refresh, and the '19 BMW 3 Series continues its slow evolutionary journey at the top of its aspirational sales pedestal. Finally, spy shots give way to official production reveals for the 2019 Audi A7 and Polestar 1. This pair of European luxury cars won't compete with one another – one is a rakish hatchback and the other a sports coupe – any further than for the eyeballs of our readers, but both proved popular enough to merit inclusion in our weekly roundup. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2019 Ram 1500 spotted without the classic crosshairs 2019 Chevy Silverado spied with new LED accents 2019 Jeep Cherokee reveals a much more normal face 2019 BMW 3 Series spy shots reveal production lights, new interior details 2019 Audi A7 revealed: More torque, refined styling Polestar 1 First Look | The 600 horsepower hybrid Scandinavian Green Audi BMW Chevrolet Jeep RAM Volvo Truck Hatchback SUV Future Vehicles Hybrid Luxury Performance Sedan sunday drive polestar 1

2016 BMW X1 packs more into its little footprint

BMW is rolling out the second-generation of its X1 crossover, promising a roomier interior, greater efficiency and more technology in a compact form. The 2016 BMW X1 clearly embodies more dynamic styling than the model it replaces, with a more upright form punctuated by a higher seating position as compared to its low-slung predecessor. Inside you'll find a fully redesigned cabin space with more room for both people and cargo, and a long list of features. A 6.5-inch dashboard display comes standard along with a seven-speaker audio system and cloth seats, but buyers can upgrade to an 8.8-inch monitor, a 12-speaker Harman Kardon system, and a number of leather upholstery options. Upgrade to the Premium Package and you get a larger panoramic moonroof than that offered on the outgoing model, along with adaptive LED headlights and a head-up display. The Drive Assistance Plus package throws in features like lane departure, automatic high-beams, frontal collision warning, pedestrian detection, active cruise control, and park assist. There'll be an M Sport package available later as well, offering sports seats, paddle shifters, and a retuned suspension. Though BMW will surely be offering an array of engine options in other markets, for the US it's offering the new X1 exclusively in xDrive28i spec. Its 2.0-liter turbo four drives 228 horsepower and 258 pound-feet of torque through an eight-speed automatic transmission to all four wheels for a 0-60 time of 6.3 seconds. That ought to help the Bavarian automaker move even more than the nearly 62,000 units of the X1 it's sold since its introduction here in 2012. Pricing for the new version of BMW's littlest crossover will be released closer to its arrival in showrooms in the Fall, but you don't need to wait that long to delve into the full details in the press release below and the high-resolution images in the gallery above. The All-New BMW X1: - Greatest interior roominess and versatility in its class - Highest power with reduced emissions - Commanding presence, robust proportions, dynamic lines - Innovative connectivity and groundbreaking BMW EfficientDynamics technology unparalleled in the segment Woodcliff Lake, N.J. – EMBARGO: June 2, 2015 – 6:00pm EDT/3:00pm PDT... Today, BMW announced the all-new BMW X1 Sports Activity Vehicle.