Bmw 535 Xdrive Sport on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2014 BMW 535d xDrive

I absolutely love to travel, but man, do I hate flying. Not the act of flying itself, but air travel in general - slogging through the airport, dealing with security, fighting with delays, only to finally be crammed like cattle into a too-small airplane seat where you're offered $8 sandwiches that are half-frozen. (Okay, it's not always that bad, but still.)
So when I was tasked with attending the launch for the 2015 Subaru WRX STI in Carmel, CA, I had a choice to make. I could fly into San Francisco and find my own way down to Carmel, or I could grab a turbo-prop out of SFO and fly directly into Monterey. And since you're reading about all of this in a car review, it's pretty obvious which option I chose.
The current BMW 5 Series isn't a new car, despite receiving a couple of updates for the 2014 model year. But what is new is the 3.0-liter turbodiesel inline six-cylinder engine found underhood, borrowed from the larger X5 xDrive35d and also seen in the upcoming 740Ld xDrive. It's a honey of an engine, and here in the 5 Series, it makes for a truly first-class experience.

2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.