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BMW can't build enough M3 wagons, but the U.S. won't see any

Why, oh why, won’t the automobile companies that supposedly cater to Americans give us a viable touring wagon? Seems that BMW is one manufacturer thatÂ’s aware of the question, but skirts the answer. WhatÂ’s more frustrating is that the German company, and others, have for years been off-handedly tossing out the same refrain: “Maybe weÂ’ll bring a wagon back to the U.S.” Not. All the more irritating then is the news that the Bavarians have increased production in Munich of its M3 Touring longroof version to keep up with demand. The information comes via Bimmer Today, which spoke with BMW M CEO Frank van Meel. He said that the company was surprised by the amount of interest in the M3 Touring since its debut during last year's Goodwood Festival of Speed. In fact, he said, the company had to facilitate a production ramp-up within its Munich facility. Despite that increased production, the backlog of orders means that customers are still on wait lists, he said. Last year, van Peel admitted that demand for M-wagons in the U.S. has been steadily increasing, and exporting a touring example was a concept BMW was "taking into consideration.” Crossovers certainly are this decadeÂ’s version of the wagon, which leaves American enthusiasts will few choices: only expensive versions from Audi, Volvo and Mercedes-Benz and a couple of others. Details that were announced last year — a few months before the wagon went into production for sale in Europe, the U.K. and elsewhere — noted that the M3 Touring was only available in Competition spec with xDrive all-wheel drive and a 3.0-liter twin-turbo inline-six with 503 horsepower and 479 pound-feet of torque. Pricing started at GBP80,550 ($105,000 U.S.) More data on the M3Â’s intro here. Related video:

2015 BMW M3 and M4 priced at $62,000 and $64,200

When the BMW M3 and M4 debuted on Monday at the 2014 Detroit Auto Show, it was to much fanfare and excitement. At that time, though, we were missing a big piece of the M3/M4 puzzle - the price.
According to a report from our roundel-obsessed friends at Bimmerfest, the four-door M3 will star at $62,000, while the M4 Coupe is priced at $64,200. Those prices do not include a $925 destination charge. That's a pretty significant jump over the $56,275 starting price of the old M3 Sedan and $59,275 starting price of the last M3 Coupe, although we'd argue that these cars should easily outpace their V8 counterparts in terms of overall performance. In other news, a six-speed manual will come standard, while the seven-speed M DCT will be an optional extra.
Bimmerfest also came up with a timeline for the M3 and M4's arrival. We should expect the official announcement of pricing, along with the full order guides, released near the end of this month or in early February. Production will kick off in March, while customers will be able to begin placing orders in late April. We'll get our first crack at both cars in June, with deliveries beginning later that month.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.