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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

BMW begins restoring Elvis Presley's 507 [w/video]

Imagine the King of Rock n' Roll driving a car and you'll likely picture a pink Cadillac or a yellow De Tomaso shot full of holes. But Elvis also owned a 1957 BMW 507 roadster, and now that roadster is returning home to BMW headquarters.
The 507 was a rare bird, of which only 254 examples were ever made. They were sold mostly to celebrities and royalty, but Elvis Presley was a GI when he bought it while stationed in Germany. The example that he bought had been displayed at the Frankfurt Motor Show, used as a press car and raced by Hans Stuck (which is how Elvis came to see it in the first place), so when he took delivery of it second-hand, the dealership had a new engine installed. It was originally white, but legend has it that Elvis got tired of women writing their phone numbers on the side of it in lipstick that he had it repainted in red.
Stories differ on what exactly happened to it next, with some saying that he returned it once the lease was up and other saying that the army shipped it back to him in the States after his tour was over. But what we do know is that the car sat for many years, neglected but sheltered from the elements. Now it's heading to the the BMW Museum in Munich, where it will be on display until August 10, after which the BMW Group Classic department will undertake a comprehensive restoration of the star-studded roadster that's expected to take two years of work.

GRAND-AM, IMSA announce deal to bring DTM racing to US

It won't be until 2015 at the earliest, but the International Motor Sports Association (IMSA), Grand-Am and the Internationale Tourenwagen-Rennen have agreed to a licensing and cooperation deal that could bring a version of Germany's DTM series to the US.
When the American Le Mans Series and Grand-Am are officially combined next year, the resulting body will be called United SportsCar Racing (USCR). IMSA will be the sanctioning body for that series, and DTM races could be run as support events. It was also suggested by an ALMS chief that DTM races could be standalone or join NASCAR and IndyCar weekends.
With the so-called DTM America finally agreed to, there is now a way for manufacturers to run the same DTM-type cars in Europe, the US and Japan - last year Japan's Super GT series agreed to adopt "the basic technical regulations" of DTM for the GT500 class, the top class in the series. That already puts six manufacturers in play: Mercedes-Benz, Audi and BMW that run in Germany's DTM and Honda, Nissan and Lexus that run in Super GT. The DTM oversight body has invited American brands to Germany for the opening round of the 2013 season, and will begin actively courting their participation in the US series. Check out the press release from Audi with comments on the deal below.