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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Recharge Wrap-up: BMW i3 to get more range, a call for EV signage

The BMW i3 will get more range next year, and BMW will announce another i model soon. BMW CEO Harald Kruger didn't say by how much the i3's electric range would be expanded (it currently gets 81 miles on a single charge, or 150 with the range extender). He did say that a third, yet unnamed i car would be out "soon," and that it would be larger than the i3. We've heard rumors of an i5 for years now and BMW has previously stated that a new i car would not be based on an existing model. Read more at Green Car Reports. Where is the sun visor in the Tesla Model X? With a huge panoramic glass roof, Tesla had to be pretty inventive with its design. The sun visor is tucked away in the A-pillar and held in place by a magnet. It pulls out, and swivels overhead. A magnetic peg pops out to attach the end of the visor to the rear view mirror housing. From there, it can be rotated, or one can flip out a panel to create a larger shade. The vanity mirror is hidden behind another panel inside the visor. Have a look over at Teslarati. Nissan and Ecotricity are calling on the UK government to create road signage for EV charging points. There are currently over 9,000 places for drivers to charge their electric vehicles throughout the UK, but no official signage to tell them where they are. "It's time to introduce charging point road signs in Britain," says Ecotricity founder Dale Vince. "They'll provide necessary direction for the thousands of electric car drivers in Britain as well as increasing public awareness that the infrastructure is ready for them to make the move to an electric car." Nissan and Ecotricity suggest that symbols to designate the different types of charging available would also be helpful to EV drivers. Read more at Green Car Congress, or in the press release below.

BMW's DriveNow car sharing shutting down in SF next month

BMW's DriveNow car-sharing service is suspending operations in San Francisco next month after more than three years. The culprit? Not enough parking spots in the City. BMW debuted both DriveNow car-sharing and its ParkNow service in the City by the Bay in August 2012, initially launching with the ActiveE plug-in vehicle and later moving over to the i3. While there probably wasn't a shortage of folks looking to drive those cars, it was the ending part of that equation that proved problematic. That's because San Francisco hasn't been able to clear out enough street-parking spots to make the program work properly, despite adding 80 spaces for the 150 cars in the program back in 2014. "We hope to return to San Francisco in the future and will continue to engage with the City on possible solutions that will allow you to experience the full benefits of our one-way car sharing service," said DriveNow CEO Richard Sternberg on the company's website. "In the meantime, we are focusing our efforts on new cities where our transportation solution can flourish. We would like to thank you for your loyal support and embracing flexible car sharing as an alternative transportation method." As far as that expansion to other US cities, BMW hasn't been specific. Bimmer also runs the DriveNow program in three Germany cities as well as Copenhagen, Vienna and London. So, DriveNow apparently has an easier time finding parking spots in London than in San Francisco. Why BMW couldn't use a flexible parking system for its one-way rentals like the similar Car2go program uses remains a mystery. Related Gallery BMW i3 Available Through DriveNow In Germany View 17 Photos News Source: DriveNow via BMW BlogImage Credit: DriveNow/Facebook Green BMW California parking drivenow