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BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

Guess what BMW's '30 Years M3' special edition celebrates

It's anniversaries on top of anniversaries at BMW in 2016. The company celebrated its 100th year of existence at an elaborate celebration in March, last week we got a new hommage concept to mark five decades since the iconic 2002 debuted, and now, in time for the holiday weekend, there's this limited-edition M3. Wait, that's not what this holiday is for? This celebratory sports sedan gets the not-quite-grammatical name of "30 Years M3," which is totally grammatical when translated back into German ("30 Jahre M3"), and BMW plans to build just 500 of them for the whole world. We don't yet know how many will come to the US, but seeing as ours is one of BMW's larger markets, we are at least banking on "some." What makes it neat besides rarity? It comes with pretty much everything you can get on a standard M3, including the Competition package with its 444-horsepower engine tune, Adaptive M suspension, and Active M differential. To that it adds an M exhaust with black tips, the requisite dash plaque, shouty door sills, and unique "30 Years M3" badges on the fender gills. The interior has special seats with gray or blue inserts and stitched headrests, plus seat belts with M three-stripe trim. (And yes, the cars in the photos say "30 Jahre M3," but we already explained that, right?) And then there's the paint. It will be available in Macao Blue metallic, a color that was available for special order on the E30 M3. And if there's any car that deserves some celebration, it's the original M3. Happy 30th, neat car. Related Video:

Both BMW and Audi shutter vehicle subscription programs

Both BMW and Audi are either cancelling or pausing their respective vehicle subscription programs, Automotive News reports. This is yet another blow to what was once a growing and burgeoning group of automakers introducing pay-as-you-go vehicle subscription options in a number of cities across the U.S. Both Mercedes-Benz and Ford shut down their services last year, and Cadillac turned off the tap in 2018. BMW’s program — Access by BMW — was only ever offered in the Nashville area. A BMW spokesperson explained the companyÂ’s decision making to Automotive News. "Our intent with the pilot was to learn about the viability of the subscription model and gauge customer interest. We are in the process of developing the next iteration of the program,” he said. When that next iteration will arrive is still uncertain. Audi doesnÂ’t claim that a comeback is on the way. Instead, the companyÂ’s website simply says its services are ending on January 31 this year. Audi limited its subscription service to the Texas area throughout its whole campaign. CadillacÂ’s subscription service was promised a reboot a long time ago, and today is the first time weÂ’ve heard some rumbling. ANÂ’s report claims that Cadillac is testing a rebooted version of the service in a dealer pilot now. WeÂ’ve reached out to Cadillac to see if it can provide any further details. As of today, the official Book by Cadillac website says Cadillac “will be debuting a new program in early 2020.” ItÂ’s now early 2021, so Cadillac is officially a year late on its announcement. A number of OEM-run vehicle subscription services still exist (Porsche, Volvo, Lexus, Nissan), but instead of the market expanding, itÂ’s shrinking these days. Related video: Audi BMW Cadillac Car Buying Ownership Luxury