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BMW builds its 2 millionth 1 Series on eve of new model's launch

Hard as it may be to believe, it's been over ten years since BMW launched the first 1 Series, taking the Bavarian automaker into more accessible territory for the first time. Later this month, the first examples of the new model will arrive at dealers, but before it does, the littlest BMW has another reason to celebrate as the 2 millionth unit has rolled off the line. The landmark example is a 120i five-door equipped with the M Sport package and painted in Estoril Blue, bound for a customer in Japan. The achievement is even more noteworthy when you consider that what started out as the 1 Series has since been split into two lines. The three- and five-door hatchbacks remain part of the 1 Series, while the coupe and convertible we get in the US that were once part of the 1 Series as well have since been spun off as the separate 2 Series. Production of the three-door takes place exclusively at BMW's plant in Regensburg, while the five-door is split between Regensburg and a second plant in Leipzig. Buyers are further able to specify between diesel and gasoline engines ranging from three cylinders all the way up to six. Show full PR text Two reasons to celebrate: BMW 1 Series production hits the two-million mark – New edition writes a fresh chapter in the compact model's success story. Munich. 28 March 2015 sees the curtain raised on the market launch of the new BMW 1 Series. Fans of compact driving pleasure can look forward to an even more striking design, a further refined premium ambiance for the interior, engines that are extremely powerful and even more efficient, and innovative equipment features. Ahead of the launch, news filtered through from BMW Plant Regensburg of another reason to smile as the two-millionth BMW 1 Series rolled off the production line. The landmark car was built just a few days after the start of production for the new version of the compact model and is one of the first examples of the new BMW 1 Series range earmarked for export to Asia. The BMW 120i 5-door, painted in Estoril Blue metallic and equipped with an M Sport package, will be delivered to a customer in Japan. This production landmark at BMW Plant Regensburg represents another milestone in the international success story of the BMW 1 Series. In late summer 2014 the company celebrated the model series' tenth birthday.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Woman sent to psych ward because police didn't believe she owned a BMW

A woman is suing New York City after she spent eight days in a mental hospital because, she claims, police didn't believe she, a black woman, could own a BMW. Last year, Kamilah Brock was pulled over in Harlem, NY, for having her hands off the wheel, PIX 11 reported. She says she told officers she was dancing while stopped at a red light at the intersection. Police took her into custody and held her for several hours. When Brock was released from the 30th Precinct without any formal charges, police told her she could pick up her car the next day. When she arrived at the impound lot and told officials she was looking for her car - a 2003 BMW 325Cl, she knew there was something wrong as soon as she requested her vehicle. "I just felt like from the moment I said I owned a BMW, I was looked at as a liar," Brock told PIX 11. "They put me in handcuffs and said they just need to put me in handcuffs to take me to my car. And I said OK, whatever it's gonna take to get to my car." Then EMS arrived. She was taken to Harlem Hospital psychiatric ward where she says she was pumped with sedatives and given powerful drugs. Doctors believed she was suffering from bipolar disorder, she claims, and tried for days to get Brock to admit she didn't own the luxury car. They also tried to convince Brock that she wasn't really a banker and President Obama didn't really follow her on Twitter, though both facts are true. The worst part? She was stuck with a $13,000 hospital bill for the pleasure. Brock is currently suing the hospital and several unnamed police officers. Neither the NYPD nor the City's Law Department commented on this story due to ongoing litigation. Government/Legal Weird Car News BMW Ownership Videos lawsuit