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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Here's why you don't want the 2016 BMW M4 Clubsport

BMW Spain recently announced a special-edition M4 Competition Sport. It's billed as a more comfortable version of the M4 GTS (including rear seats) and, with only 60 copies available, will be more rare than that hardcore M4. But hold on a second because the CS is not exactly the unicorn it appears to be. And the closest thing to a CS in the United States might be better. Here's why. The M4 Competition Sport comes with more power, 20-inch wheels, and adaptive M chassis. The twin-turbo six has been turned up to 444 horsepower, which is shy of the crazy 493-hp water-injection version from the GTS. In fact, it's the same power you get with the $5,500 Competition Package that BMW USA announced back in January. And our Competition Package also comes with the wheels and M chassis setup. View 38 Photos We concede one area where the M4 CS does earn our envy. The giant carbon wing on the back and various other carbon-fiber elements do look pretty great, although tacking them on likely does not reduce the vehicle's weight. They're also all available from the vast M Performance catalog, so you could buy an M4 and tack on whichever ones you like best. Lucky Spanish customers also get carbon-ceramic brakes, but we can order those as a standalone option for $8,150. And the M4 CS only comes with a seven-speed dual-clutch automatic. Here in the States you can order all those goodies with a manual. Each of the 60 M4 Competition Sport coupes will sell for 132,900 euros in Spain, which works out to about a 45 percent markup compared to a standard-issue M4 coupe. So no, we don't get the numbered plaque on the center console or the neat seats. But we do get all the rest of it, with a manual, and at a much lower price than the Spanish M4 CS. And you can get the same stuff in the four-door M3. U-S-A! U-S-A! Related Video: Related Gallery 2016 BMW M4 GTS View 65 Photos BMW Coupe Performance bmw m4 bmw m4 gts

BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.