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Buy this Munro report, get a free BMW i3

Here's an offer we've never heard of: if you buy the Master- or OEM-level version of a detailed production and cost report on the BMW i3, the engineering firm that produced the report will give you a 'free' i3. Munro & Associates is the company behind the study and the offer, its comprehensive breakdown of the production realities involved in the i3 including a video of the disassembly process of the range-extended hybrid and a detailed analysis of every part therein - everything from fuse boxes to crossbar beams, headlights and the battery pack. You've only got a day to take advantage, though - the report has to be purchased by the time CEO Sandy Munro gives his talk, "Deconstructing the BMW I3: Groundbreaking Technology and the Composite Car," in Detroit Wednesday morning. The price of said report? That's "TBD," so head to the Munro site if you're tempted by the idea of a new car that comes with a trunk full of paperwork. We just hope they're not selling the i3 that they tear down. The press release below has more information. Munro to Give Away 2014 BMW i3 with Every Purchase of the Consulting Firm's Master Teardown Report When Purchased at Two Upcoming Detroit Events DETROIT, Jan. 8, 2015 /PRNewswire/ -- Visitors to the North American International Auto Show (NAIAS) during Preview Week often go home with a lot of swag and trinkets, but how about a $50,000 BMW i3? This year, a local engineering firm, Munro & Associates, is giving away a BMW i3 electric car with every purchase of the Master-/OEM-level version of its benchmarking study of this unique vehicle when purchased during NAIAS or the Plastics in Automotive Conference. The study, the most extensive of its kind, details the production and costs of every system in this carbon-fiber electric vehicle, which CEO Sandy Munro calls the most advanced vehicle on the planet. WHO: Munro & Associates, the global leader in manufacturing, costing and benchmarking. Using its proprietary advanced design, quality and costing software, Munro developed comprehensive reports on key vehicle systems and – for the first time – will offer the reports for general distribution. WHAT: A FREE 2014 BMW i3 for anyone who purchases the Master-/OEM-level report during Preview Week of NAIAS or during Sandy Munro's presentation at the Plastics in Automotive Conference.

Here’s how 20 popular EVs fared in cold-weather testing in Norway

Electric vehicles are known to suffer diminished performance in cold weather, but some do a better job than others hanging onto their range capacity while cabin heaters and frigid outdoor temperatures sap power from their batteries. Recently, the Norwegian Automobile Federation put the 20 of the best-selling battery-electric vehicles in the country to the test, to see not only how winter weather affected their range but also their charging times. The major findings: On average, electric vehicles lost 18.5% of their official driving range as determined by the European WLTP cycle. Electric vehicles also charge more slowly in cold temperatures. And interestingly, the researchers learned that EVs don’t simply shut down when they lose power but instead deliver a series of warnings to the driver, with driving comfort and speed levels maintained until the very last few miles. Because itÂ’s Norway, the worldÂ’s top market for electric and plug-in hybrid vehicles by market share, the test included many EVs that arenÂ’t available here in the U.S. But there are many familiar faces, among them the Nissan Leaf, Tesla Models S, 3 and X, Hyundai Kona (known here as the Kona Electric) and Ioniq, and Audi E-Tron. In terms of range, the top-performing EV was the Hyundai Kona, which lost only 9% of its official range, which the WTLP rated at 449 kilometers, or 279 miles, compared to its EPA-rated range of 258 miles on a full charge. It delivered 405 km, just enough to nudge it ahead of the Tesla Model 3, which returned 404 km. Other top performers included the Audi E-Tron, in both its 50 Quattro (13% lower range) and higher-powered 55 Quattro (14% lower) guises; the Hyundai Ioniq (10% lower); and Volkswagen e-Golf (11% lower). At 610 km (379 miles) the Tesla Model S has the longest WLTP range of all models tested and went the furthest, but still lost 23% of its range, though it also encountered energy-sapping heavy snow at the end of its test, when many cars had dropped out. The Model 3 lost 28% of its range. The worst performer? That goes to the Opel Ampera-e, better known stateside as the Chevrolet Bolt. It traveled 297 km (about 184 miles) in the test, which was nearly 30% lower than its stated WLTP range. We should also note that Opel, now owned by Groupe PSA, is phasing the car out in Europe and that Chevy recently upgraded the Bolt here in the U.S.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.