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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

A closer look at the 2015 BMW M3 and M4

It's fair to say we're going to miss the E92 BMW M3. Its high-revving V8, flame-styled looks and excellent driving character made it quite simply one of the best cars of the 2000s. Its replacements, the new M3 Sedan and M4 Coupe have a lot to live up to.
We still have a few months to wait until we can drive the new cars, but that doesn't mean we can't get excited in the meantime, learning everything we can. To find out, we sent west coast editor Michael Harley onto the Detroit Auto Show floor earlier this week to talk about the new M cars with BMW product manager Victor Leleu.
If you want a concise, but highly informative rundown of these new cars, look no further than this video. Leleu talks about the styling, weight savings and engines in a lot of detail, making this an interview M fans aren't going to want to miss. Scroll down for the full video.

BMW says no more manuals, M cars capped at 600 hp

BMW appears to be approaching a big change in the way that it handles performance. First, the clutch pedal may be a goner from future M models, based on recent statements from the division's boss, Frank van Meel. We also might not be seeing any significant increases in horsepower from some of these vehicles anytime soon. "From a technical standpoint, the future doesn't look bright for manual gearboxes. The DCT and auto 'boxes are faster and they have better fuel consumption," van Meel said to Autocar. Although, he left the door open slightly to keeping them at least in the near future. "It's difficult to say we'll stick to the manual, but we still have a big fan community for manuals and we are not going to take away something the customer wants to have." Van Meel also suggested that the company is capping the output of M models at 600 horsepower. "We're at the limit. If you go on adding more horsepower and torque, it'd probably be over the limits," he said to Autocar. That ceiling does leave some room to grow for future versions of the M3 and M4, which currently offer 425 hp. However, it means that the M5 and M6 with 560 hp are basically at the cap. The limited BMW M5 30th Anniversary Edition already packs 600 hp. Rumors have suggested that the already spied, next-generation M5 might stick with around 600 hp. It seems unlikely for BMW to completely give up competing against the Autobahn-burning sedans from Mercedes-Benz and Audi. Performance could still see a boost thanks to a reportedly lighter platform and optional all-wheel drive. Related Video: News Source: AutocarImage Credit: Copyright 2015 AOL BMW Technology Performance bmw m dual clutch transmission automatic transmission