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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW i8 Spyder production could still be years away

BMW will still build a convertible version of the i8, but production of the droptop hybrid sports car won't happen for at least a couple more years. That's according to an anonymous BMW insider speaking to Motoring. "There will be no new i models in 2016. Not even the convertible," the insider told the Australian publication. While the i8 Spyder might not arrive for a while, the company still sees a place for it in the model range. "The i8 is selling well enough now, so the lineup doesn't strictly need it," another unnamed BMW insider told Motoring. "We are doing it, we are just doing it slowly because it's not all we are doing." The automaker sold 2,265 examples of the i8 in the US in 2015, which was up from 555 in 2014. BMW first imagined the convertible i8 with the Spyder concept way back in 2012, and a report in 2013 hinted that it was near production, which never happened. The company then sliced off the sports car's doors and roof for the orange I Vision Future (pictured above) at the recent 2016 Consumer Electronics Show. The concept's open design gave BMW an easy place to show off the AirTouch gesture control system at the tech event. These insider claims are a complete reversal from BMW CEO Harald Kruger's assertion in December that the company would soon unveil the production i8 Spyder. The boss didn't indicate the debut's exact timing, but it seemed a lot sooner than at least a year from now. We'll have to wait and see. Related Video:

BMW Pininfarina Gran Lusso Coupe and Concept 90 pics from Villa d'Este

Royalty and the ultra-wealthy rubbed damp shoulders at this past weekend's Concorso d'Eleganza Villa d'Este on the shores of Italy's Lake Como, but even the rain couldn't extinguish the excitement generated by the millions of dollars of cars and bikes on display. Nowhere was this more true than with BMW, which marked the occasion with the reveal of two stunning concepts with six wheels between them - the shark-nosed Pininfarina Gran Lusso Coupe and the retrosexual Concept 90 motorcycle.
Conceived with Italian design house Pininfarina, the Gran Lusso Coupe is a power broker on 21-inch wheels. While we're not completely sold on every element of its design, this twelve-cylinder two-door concept moves us more than the current 6 Series, and not just because it has four more cylinders underhood and 48,000-year-old kauri wood paneling inside. BMW is sadly mum on production hopes, but we're not entirely optimistic - the company has graced us with a number of attractive concepts at Villa d'Este before, only to pack them away again without ever affording them a production future.
If one of these concepts has a better shot at finding its way into dealers, we have to believe it's the Concept 90 under the BMW Motorrad umbrella. Designed to celebrate the 40th anniversary of BMW's R 90 S, we think this Roland Sands Design air-cooled boxer would look fantastic on today's streets, especially with the rising popularity of vintage motorcycles and cafe racers.