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Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt

What happens when you take an engineer sliding in a BMW i8

The BMW i8 is a pretty impressive car, and a highly visible one at that. It's a great brand ambassador, but not just for BMW. It's really no surprise that Formula E chose it as the safety car from the electric racing series. And, for its duties at tracks around the word, the i8 safety car got some slick upgrades, including wireless charging capabilities courtesy of Qualcomm. It's not your regular, cut-and-dry technology presentation. In the video below, Qualcomm engineers explain a little bit about what they do to enhance electric vehicles. But it's not your regular, cut-and-dry technology presentation. The engineers are forced to answer questions about Qualcomm's technology while riding along in the BMW i8 Qualcomm Safety Car driven by none other than Formula E driver Nelson Piquet, Jr. Sure, riding shotgun for hot laps at Donnington Park in an i8 sounds like a lot of fun, but these guys have a job to do, and Mr. Piquet isn't making it easy for them. The Qualcomm guys talk about taking technology and beefing it up for automotive use, explain the benefits of wireless charging and discuss some other stuff that's hard to pay attention to while watching the i8 get totally sideways in a smoky powerslide. See for yourself in the video below. If you miss something, don't worry; Qualcomm provides more explanation about its automotive technologies at its website, including safety, communication and, of course, inductive charging.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: