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BMW dismisses Tesla tie-up talk

Despite recent rumors to the contrary, don't expect to see much collaboration between Tesla and BMW in the near future. Based on some rather prickly statements from the German automaker, Elon Musk might have even burnt some bridges in Bavaria with his latest proclamations. The spat stems from Musk's recent interview with German magazine Der Spiegel where he discusses future collaboration with BMW on "battery technology or charging stations" and the possibility of a battery factory in Germany. But apparently, any future tie-ups are news to the Bavarian automaker. In an interview with the German business publication Wirtschafts Woche, an unnamed spokesperson for the company claims Musk said it all for PR value and swats down most of the statements. BMW has no intention of acquiring Tesla shares, and they aren't working together on any tech. There's not much chance for future cooperation on a battery factory in Germany, either. BMW believes that the cells can just as easily be purchased from suppliers, like other auto parts. The one slight concession is that the spokesperson said that the German automaker would be willing to supply Tesla with carbon fiber. That's not an exclusive offer, though, and the company is open to negotiate such a deal with any interested automaker.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW i gets in on ridesharing with Scoop investment

The ridesharing investments are starting to roll in quickly now, and BMW i Ventures is the latest to drop some cash to get in on the trend. The automaker's venture-capital arm put an undisclosed amount of money into Scoop, a ridesharing platform based in California and operating in the Bay Area. BMW i's investment in Scoop Technologies is part of a $5.1 million seed round that included several other firms. It follows news that VW put $300 million into a service called GETT and that Toyota has partnered with Uber for ridesharing and leasing. There's also GM's $500 million investment in Lyft and its own car-sharing service, Maven. Automakers may soon run out of startups to pump money into. Oh, and don't forget about Apple's billion-dollar investment in Didi Chuxing, the Chinese Uber. Scoop's app is designed to let commuters find each other and drive together to reduce traffic, something the Bay Area and California in general can benefit from; then there's the added bonus that packing more people into a car unlocks access to the carpool lane. Scoop also partners with employers, like Cisco, to help people that are all going to the same place get to and from work. Employers can subsidize the cost of the rides as a perk and to encourage the app's use. And because plans can change, there's a ride-home guarantee that will reimburse you for costs getting home if you find yourself stranded. The service launched in 2015 in Pleasanton, CA, and is still in a limited rollout that includes San Francisco, Palo Alto, Sunnyvale, and North San Jose. It's not clear how or if BMW i will integrate the tech into its vehicles. This could just be an investment to get a foothold into a young ridesharing company, or it could be a sign that BMW wants to build the app's functionality into i cars. Related Video: