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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW will be featured marque at 2016 Goodwood Festival of Speed

As part of BMW's centenary celebration, it has been named the featured marque at the 2016 Goodwood Festival of Speed. That means we'll see plenty of Bimmers on track, but it also means a few will be hoisted in the air on this year's version of the famous Gerry Judah sculpture. That sculpture takes center stage on the Goodwood House's front lawn, blending metal with actual automotive machinery for a striking display that serves as the centerpiece for the entire Festival of Speed. This year, it will feature three race-ready BMWs – the 328 Mille Miglia Roadster, a Brabham-BMW BT52 Formula 1 car, and a Le Mans-winning V12 LMR. Consider the racing bases covered. And since this is England, it's only fitting that Rolls-Royce and Mini will stand alongside their parent company during this year's event – Rolls-Royce is headquartered down the road. BMW Motorrad will feature prominently, as well, and the M Brand will have its own "M Avenue," which will feature M cars sold over the past 40 years, including more than a few of the M cars our editors chose in their list of the greatest BMWs. You can also expect BMW's birthday present to itself, the futuristic Vision Next 100 concept, to receive a prominent placement at Goodwood. And of course historical and modern BMW models will be taking to the Goodwood Hill Climb course alongside the usual slate of performance vehicles, racecars, and concept vehicles from other brands. The 2016 Goodwood Festival of Speed runs from June 23 to 26. Related Video:

The troubled Alfa Romeo Giulia needs serious help [UPDATE]

UPDATE: An Alfa Romeo US spokesman responded to this article with the following statement: The safety concerns expressed in the story are false. The all-new 2017 Alfa Romeo Giulia is designed and engineered to meet or exceed all federal safety regulations. The Alfa Romeo Giulia will begin production for the North American market in the late second-quarter of this year. Alfa Romeo will have a full product portfolio of premium vehicles that includes plans for (8) all-new Alfa Romeo vehicles by 2020. The product launches are prioritized by segment volumes starting this year with the Alfa Romeo Giulia production for North America starting in late Q2, followed by the Midsize-UV – the 2nd largest premium segment in North America. Even on the day you dragged them kicking and screaming and gesticulating wildly to a table full of concrete evidence, Alfa Romeo executives will never admit the Giulia program is going through a tough patch. But it is. Reports say the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front, side and rear impact tests. Alfa denies it. Automotive News published a report last week saying two suppliers had insisted the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front-, side-, and rear-impact tests. A third supplier source told us the same thing. Alfa is denying it. It was due on sale in Europe late last year and was supposed to be here in the next month or two. But it wasn't, and it won't. It was to be headlined by a twin-turbo V6 that reportedly howled its way around the Nurburgring 14 seconds faster than the BMW M3 could manage. That second part is only true if you believe it's fair to compare a full lap in a standard BMW M3 with a favorable accumulation of sector times to a development prototype Giulia with 220 pounds stripped out of it and rolling on hand-cut racing slicks. No, me neither. A Promising Start The Giulia's all-new architecture was developed in just two years by a skunkworks of young engineers headed by Fiat's engineering prince, Philippe Krief, and (bafflingly) sited inside Maserati's headquarters complex in Modena, about three hours from Alfa Romeo's own Turin HQ.