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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW prices M2 at $52,695, X4 M40i at $58,795

BMW announced pricing for both the M2 and X4 M40i during the 2016 Detroit Auto Show. The M2 will be the slightly more attainable of the two, priced at $52,695 (including the $995 destination charge). That's about the price of a base Porsche Cayman, and represents a $7,550 premium over the price of the next-step-down M235i ($45,145 delivered). For that much scratch, you get a 2 Series coupe amped up with a 3.0-liter turbo six good for 365 horsepower and 343 pound-feet of torque. With all that muscle on tap, the M2 will rocket to 60 in 4.2 seconds (in M DCT form) and tops out at a typically German electronically-limited top speed of 155 miles per hour. Deliveries start in April. If you need more than two doors (but not much more head room), BMW also rolled out the new X4 M40i at the Detroit Auto Show, and with delivery set to commence next month, it has now released pricing for that as well. The high-performance slant-back will command $58,795 (delivered) – or $8,100 more than the X4 xDrive35i. (That places it price-wise in between the base Macan S and GTS.) It packs a 355 hp turbocharged inline-six channeled to all four wheels, and is capable of reaching 60 mph in 4.7 seconds. THE 2016 NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT: - BMW to announce pricing of the all-new 2016 BMW M2. - BMW to announce pricing of the all-new 2016 BMW X4 M40i. Woodcliff Lake, N.J.: January 11, 2016 10:30 am EST /7:30 am PDT ... Today, the all-new BMW M2 and all-new BMW X4 M40i made their world debut at the 2016 North American International Auto Show in Detroit. The 2016 BMW M2. Making its highly anticipated world debut, the first ever BMW M2 features the renowned BMW M performance complimented by a sleek interior and exterior design. The new entry model of the BMW M GmbH is perfectly aligned with M tradition ensuring unbeatable driving dynamics on the roads and the track, embodying the true DNA of BMW M vehicles. A newly developed M TwinPower Turbo technology 3-liter, 6-cylinder engine produces 365 bHP and 343 lb-ft of torque between 1,400 and 5,560 with an overboost function raising this figure to 369 lb-ft between 1,450 and 4,750 catapulting the high performance vehicle from 0-60 mph in 4.2 seconds ( M DCT) with a top speed of 155 mph. Inspired by its motorsport roots, the BMW M2 sets the pace in its segment when it comes to agility, driving feeling, directional stability, steering precision and controllability at the limit, without any compromise in everyday use.