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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

Alex Zanardi talks new challenge at 24 Hours of Spa with BMW

"I have overcome greater things in my life than driving at night." When considering Alex Zanardi's tumultuous life and racing career, the notion that he might be worried about racing for the first time at night seems patently absurd the moment I pose the question. But as I've discovered previously, ask Zanardi a question and his reply - even a brief one - will offer analysis. "I'm really looking forward to it," he says, before adding: "Also, it will be much cooler." Zanardi is talking about the latest installment in his racing career - the 24 Hours of Spa - where he will race a BMW Z4 GT3 alongside fellow ex-Formula 1 driver Timo Glock and DTM driver Bruno Spengler. For the second year, Zanardi is running with ROAL Motorsport, and the team has the full weight of BMW behind it as it prepares to go up against 57 other cars on the historic Belgian circuit this weekend. I first met Zanardi last year at Brands Hatch on a hot May afternoon after his one-hour Blancpain Sprint Series race. He was exhausted and downing can after can of cola but still happy to chat to fans as he cooled off. I ask why, if that was such a tough experience, he is prepared to do it for 24 hours. "It's a good question, why would I?" he ponders aloud before quickly adding: "I am confident I am as well-equipped as I can be to face such an enormous commitment." That confidence comes from three developments that have allowed him to be the first disabled driver to race the Spa 24H. Firstly, his athleticism; since Zanardi lost both his legs in the horrific CART accident at the Lausitzring in 2001, he has drawn admiration for his subsequent achievements as a racing driver and paracyclist; the Italian won two golds and a silver at the 2012 London Paralympics in handcycling. The man is seriously fit. The next major change is inside the Z4 cockpit, where he has worked with BMW engineers to adapt the braking system without hindering his able-bodied teammates; having two others sharing the car with him is a new challenge for both Zanardi and BMW. New controls, particularly the brake pedal, were designed with impressive results. "[The engineers] made my life easier quite dramatically via ergonomics, pushing the brake pedal and the footrest where I put my prosthetic feet to the side of the space that was available. "This makes everything better for me. The ratio of the brake pedal is changed.