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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Updated 2017 BMW i3 goes 114 miles with new 33-kWh battery

The trend of electric vehicles getting bigger batteries and thus longer ranges continues with today's announcement that the 2017 BMW i3 will come with a 33-kWh battery good for 114 miles of range. That's a solid increase from the 81 miles of range from a 22-kWh pack in the original i3s. Officially called the 2017 BMW i3 (94 Ah) – that's not gonna roll off the tongue – the new battery is the same size as the original pack, but has a more than 50 percent increase in capacity. BMW says that the 114 miles will be available, "varying weather conditions and with the air conditioning or heating turned on," which sure sounds like real-world driving to us. The range-extender version of the i3 will also be available with the new 94 Ah battery. In the days' biggest non-surprise (given the i3 news), the BMW i8 is also getting a range boost and a facelift. Read more about the i3 in the press release below. Related Video: The new 2017 BMW i3 (94 Ah): More range paired to high-level dynamic performance: BMW i3 (94 Ah) with more powerful battery (33 kWh). Up to 114 mile combined1 (hwy/city) range under everyday conditions2. New BMW Home Charger Connect offering additional comfort and connected functions. Woodcliff Lake, N.J. – EMBARGO: May 1, 6:01 pm EDT / 3:01 pm PDT... Today BMW announced that BMW i will offer a new model range of its compact electric car, the BMW i3 and from the 2017 model year will be offering a new version with more than 50% increased battery capacity. The 2017 BMW i3 (94 Ah) has a capacity of 33 kilowatt hours (kWh) thanks to the higher energy density of the lithium ion cells. The BMW i team worked to ensure that the battery dimensions remain unchanged while still offering a significant range increase. Even in everyday conditions 2, the new Battery Electric BMW i3, in varying weather conditions and with the air conditioning or heating turned on, a range of up to 114 miles combined1 (hwy/city) is possible as shown by independent BMW testing cycles3. The driving performance figures of the 170 hp AC synchronous electric motor remain virtually unchanged. The motor propels the BMW i3 from 0 to 60 mph in just over 7 seconds. This makes the BMW i3 both the sportiest and most efficient electric vehicle in its segment with an expected EPA electricity consumption of 27 kWh/100mi. In addition to the Battery Electric BMW i3, the Range Extender model will also feature the 94 Ah battery.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai