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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW i3 range-extender lawsuit supports Tesla's store argument

Tesla's argument that it needs to own its stores in order to sell its electric vehicles and give customers better information is about to get bolstered by an unlikely source: BMW. The German automaker is the subject of a class-action lawsuit stemming from the performance of the range-extended version of its i3 plug-in. And at least one green-car advocate and i3 owner says the problem could have been avoided by better education at BMW dealerships. The lawsuit was filed in California by some owners of the BMW i3 REx, i.e. the version that's equipped with a gas-powered "range extender," according to Green Car Reports. The issue is that, when the car's battery starts running low and the powertrain is subjected to extended stress, such as a long uphill highway stretch or a fully loaded vehicle, the car can slow from highway speeds to as slow as 45 miles per hour without warning. The claim states that the vehicle can post a danger as a result, while BMW has declined comment, citing pending litigation. Meanwhile, Tom Moloughney, owner of the first BMW i3 REx to be sold in the US, says the problem might rest at the dealership level. Moloughney says that if dealers explained the car's mechanics better – especially the fact that the range extender is essentially a 34-horsepower, two-cylinder motorcycle engine whose power is limited – drivers would be better informed about what could happen when the battery power is sapped at highway speeds. While Tesla EVs don't have the same sort of REx powertrain, this argument nicely dovetails with what Tesla Motors has been saying for a long time, that its cars should only be sold at company-owned stores because third-party dealers are less likely to understand and explain the nuances of electric vehicles. No word on whether Elon Musk's lobbyists are getting together with lawyers representing the Ultimate Driving Machine. Related Video: Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Green Car Reports via Automotive News-sub.req. Government/Legal Green BMW Electric Hybrid lawsuit range extender tom moloughney