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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Watch the next BMW M5 slide its way around the Nurburgring

By now, you've probably seen the spy photos of the next BMW M5 – we posted three sets of camouflaged cars last year. Now comes recently captured video showing three camouflaged examples – including the car shown in our June 2015 photos – lapping Germany's famed Nurburgring. The (obvious) advantage of video when looking at prototypes like this is that we can actually see the vehicle in motion. That allows us to make a couple of educated guesses, particularly when it comes to the rumors about the next M5 moving to an all-wheel-drive setup. In the video, we can clearly see the next super-sedan throw its tail out around a bend. Judging by the way the driver takes the turn and the change in engine note, it looks and sounds like the driver was actively trying to throw the tail out. That could point to a rear-drive layout, or at the very least an AWD setup with a heavy rear-wheel bias. Beyond seeing the M5 sliding about, we also get to hear its thumping, twin-turbo heart at work. It's widely expected BMW's popular 4.4-liter, twin-turbo V8 will carry on under the hood, and this video gives us absolutely zero reason to think otherwise. It sounds a lot like the current car, down to the abrupt upshifts of the seven-speed, dual-clutch transmission. According to the video's caption, that upgraded V8 should get around a 60-horsepower bump, which would put it around 620 hp. That's 20 ponies more than the 30th Anniversary car and would contradict a June 2015 report claiming that M was capping its cars at 600 hp. Related Video:

BMW X4 hatches its fastback shape in Shanghai

The day has finally come for BMW to pull the covers off its X4 Concept at the Shanghai Motor Show. The machine brings few surprises - we've already seen an official image gallery from the German automaker, so its exterior shape was well known - but at least now we get to see it with our own eyes, and with the lenses of our very own cameras.
You can clearly see the fastback roofline in our high-res image gallery above, along with the jacked-up stance that allows BMW to call this machine a Sports Activity Vehicle, which basically means "Crossover" to our friends in Munich. We've seen similar vehicle shapes before, most notably in the form of the BMW X6, but also as far back as the 1980s from the likes of AMC.
We fully expect the transition from concept to production to be pretty seamless, so what we see here is, for the most part, what we'll see on the showroom floor in 2014. Feel free to peruse the press release below, but first, be sure to browse through our live images from Shanghai and let us know what you think.