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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW: i8 sold out, i3 records 10k orders

Just in case anyone was wondering how plug-in BMW cars would be received, the answer is apparently "quite well." After speaking with BMW's global sales chief last week at the LA Auto Show, Reuters has learned that the plug-in hybrid i8 sports coupe is already sold out for its first year on the market.
There is no word as to how many i8s BMW sold, but the first example was delivered to a customer last week in Germany. As for the all-electric/range-extended i3 hatchback, the automaker has received more than 10,000 orders for this model before it even goes on sale. Likewise, we don't know how many BMW plans to sell, but we do know they'll be showing up in the US before next summer.
We've already spent some time behind the wheel of both plug-in BMWs, and you can check out our first drive of the production i3 and our first drive of an i8 prototype.

BMW M1 poised to set new records at auction

A rare BMW M1 with exceptionally low mileage is set to break records when it goes up for auction next month. The Bavarian supercar is one of just 450 examples made. It has only 424 miles on the clock after decades in storage, putting it in prime position to draw heavy bidding. The legendary M1 was the first vehicle made by the M division and brought together some of the biggest names in the business. The chassis was designed by Dallara, the body by Giorgetto Giugiaro, and development was carried out (at least initially) by Lamborghini. It was the first mid-engined supercar BMW made. The original idea was to homologate the M1 for racing. But when the FIA changed the rules, BMW started the Procar series that put F1 drivers behind the wheel of racing-spec versions of the M1 ahead of the European grands prix. That put BMW and its M division on the map, earning the M1 a special place in the history books. BMW only made 450 examples, of which 399 were road-going versions like the one you see here. And it's a gem, to be sure. Chassis number WBS59910004301426 was delivered new in Arctic white with black checkered upholstery to a dealer in Italy, which never sold it. A broker in Pennsylvania acquired it for baseball legend Pete Rose, who never took delivery. And so it sat in the dealer's warehouse for over three decades. A friend finally managed to convince that US dealer to part with it. And after replacing a handful of soft components (with only original parts, of course), the current owner is now putting it up for sale at RM Sotheby's upcoming auction in New York. Given the pristine condition of this particular example and its low mileage, the auctioneers expect it will fetch between $800,000 and $1 million. That could stand to make this the most expensive M1 ever sold. According to Sports Car Market, the current record for an M1 stands at $854,000 paid in 2011 for a racing-spec Procar with livery designed by Frank Stella. The most ever paid for a road-going example, however, rests at $605k. This example, then, stands not only to obliterate the M1 auction records, but elevate the iconic supercar into 507 (and even 328) territory among the most valuable BMWs ever made. It may, however, have a tough time getting the attention it deserves, considering some of the other machinery RM has lined up for the Driven By Disruption sale.