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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW 6 Series Gran Coupe gets Bang & Olufsen Individual edition [w/video]

Not content with a bit part on the options sheet, high-end sound gets a starring role on the BMW Individual 6 Series Gran Coupe Bang & Olufsen Edition. There's no technical difference between the 1,200-watt, 16-speaker High End Surround Sound System in this run of 6 Series Gran Coupes and the $3,700 system you can order as an option on the standard Gran Coupe, but the special edition gets brushed black aluminum finish speaker grilles, a first for the range.
The packages and colors are what set these apart, exteriors available in either Brilliant White Metallic or Dark Graphite II Metallic, interiors possible in either black or Opal White and black. You'll also get upgrades like the Cold Weather, M Sport Edition Packages on the non-M car, the Competition Package and Executive Package on the M, plus piano black wood trim, special floor mats and lots of B&O badging.
This isn't just a special edition, it's a limited edition, with BMW saying only 100 will be produced. Prices start at $116,240 for the 650i B&O Edition and top out at $152,423 for the M6 B&O Edition. There's a press release below with more details, and we've included a video on the stereo itself to help understand why it might deserve a car named after it.

Pininfarina Battista hypercar's output specified at 1,873 horsepower

Even in a galaxy far, far away, the Pininfarina Battista would stand out. After a delay of about three years, the official specifications of the all-electric hypercar have been revealed: Full power is rated at 1,873 horsepower, outputting 1,697 foot-pounds of torque. Sixty-two miles per hour arrives in 1.86 seconds, with 124 mph coming in 4.75 seconds. 217 mph is the estimated top speed. (The Rimac Nevera recently hit 258.) The 120kWh battery pack should enable a range of about 280 miles from a single charge. A pair of electric motors are mounted to each axle, each motor powering a specific wheel and giving the Battista full torque vectoring capability. Pricing — and this is one of those cars that, if one has to ask, just move on — is about $2.2 million, which places it in the territory of the Bugatti Chiron. For those customers considering an upsell, a limited “anniversario” edition will comprise five of the expected 150-unit build run. It differs from the standard version by some cosmetic alterations, which lifts the price by some $70,000-plus. 0r you could buy a BMW M3 as a chase car. The two-seater Battista is named for Battista “Pinin” Farina, who founded Carrozzeria Pininfarina in 1930. A lot of its battery, carbon-fiber chassis and motor components come from Rimac, the nascent Croatian electric supercar maker that recently paired with Porsche to take over Bugatti.  Many more details about the carÂ’s development, several photos and our driving impressions can be found in this Autoblog post from August.   Auto News By the Numbers Green BMW Bugatti Green Automakers Green Driving Coupe Performance Supercars Pininfarina Battista