2000 Bmw 5-series M5 on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW wants to build electric SUV in the US

Tesla needs to watch its back. The all-electric Model X hasn't even hit the market yet and already, luxury competitors are gearing up to combat it. Audi is prepping an all-electric concept for Frankfurt that previews a Model X-fighting CUV, and now BMW is allegedly prepping a third member of its i sub-brand, in the form of an American-built, all-electric crossover. Germany's Wirtschaftswoche claims the plan is awaiting board approval for production in Spartanburg, where BMW already builds the entirety of its X lineup. BMW, for its part, has told Automotive News Europe that the report is simply "speculation." Speculation or no, we agree with Evercore ISI analyst Arndt Ellinghorst, who told Automotive News that adding a crossover to the i family is a logical move. "In our view an iSUV makes perfect sense for BMW. SUVs are in demand and given the market's reaction to Tesla's Model X so far, it seems to be a good fit for families and suburban commuters." While Audi is preparing to offer its Model X fighter by 2018, though, Ellinghorst told AN not to expect BMW's entry to the segment before then.

2014 BMW 4 Series Convertible is easy, breezy, beautiful

BMW debuted its 2014 4 Series Convertible today at the LA Auto Show, and the sporting two-door will feature a folding hardtop - like the convertible 3 Series before it - and be offered in 428i and 435i guises.
The 428i Convertible is equipped with BMW's 2.0-liter turbocharged inline four-cylinder engine, which pumps out 240 horsepower and 255 pound-feet of torque - good for sprinting from 0-60 miles per hour in 6.2 seconds. The 435i Convertible gets the 3.0-liter turbocharged inline six-cylinder engine, which steps up output to 300 hp and 300 lb-ft of torque. The topless 435i drops the 0-60-mph time to 5.5 seconds. Both cars come standard with an eight-speed automatic transmission, and BMW says that a manual transmission will not be offered on 4 Series Convertibles in the US market.
The 4 Series Convertible will be offered in Sport Line, Luxury Line and M Sport trims. Pricing starts at $48,750 for the 428i Convertible and $54,900 for the 435i. Head on below to peruse the (long) press release for details.