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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW i wants to build the ultimate self-driving machine

Just a few years into its short life, BMW's i sub-brand is changing its mission from the pursuit of the electric cars to building the ultimate self-driving machine. That's according to Klaus Froehlich, shown above, a BMW board member and the head of research and design. "[BMW i] is now in ramp-up stage," Froehlich told Reuters. "We call it Project i Next." Project i Next won't abandon the electric car model – but instead, its next EV will feature the next-generation of self-driving technology. This is not the first time we've heard of BMW's autonomous aspirations, but it's the first time we've heard of a new name or designation for the brand. According to Reuters, BMW won't sell its next i-badged EV until 2021 – whether that's the oft-rumored i5 or another vehicle all together remains to be seen. Whatever BMW calls it, driverless tech will be a priority. Froelich added that such a vehicle could allow the company to fire up its own ride-hailing service to challenge Uber and Lyft, and their automotive allies, Toyota and General Motors. BMW is still working on its partnership strategy in that realm, Froelich told Reuters, but the company isn't sitting still – it made a small investment in ride-sharing app Scoop late last month. A raft of electric car competitors – Tesla, obviously, but also Porsche and Audi – and the struggling i3 are forcing BMW i's hand. It only sold 11,000 i3s here in the US last year, and with just 2,272 sold over five months, it's on pace to do less than half that volume in 2016. A Chinese electric startup has also plundered the brand's leadership ranks, Reuters said. Bloomberg claims this startup is Future Mobility Co., which is backed by Foxconn (among others). Just five months into 2016, i has lost the head of its powertrain group, Dirk Abendroth, its VP of product management, Henrik Wenders, and the head of the i8 program, Carsten Breitfeld. Considering these woes, changing gears might be i's best option for long-term viability. Related Video: News Source: ReutersImage Credit: John Locher / AP Green BMW Technology Emerging Technologies Autonomous Vehicles Electric bmw i driverless car klaus froehlich

Recharge Wrap-up: Renault e.dams wins Formula E Marrakesh ePrix, S. Korean Tesla store opens this month

Renault e.dams has won the 2016 Formula E Marrakesh ePrix. The win at the season's second round gives the team a strong lead with 74 points. ABT Schaeffler Audi Sport and Mahindra Racing are tied in second place with 36 points. Renault e.dams driver Sebastien Buemi took first place in the race, with teammate Nico Prost finishing fourth. "We know we have an efficient car and we had to take advantage of that after we started further back on the grid than we wanted," says Buemi. "I was able to extract everything I needed from the car and it shows the team is working really well, so it's been a very positive start to the season." Read more at Green Car Congress, or from Renault. Navigant Research has ranked the EV charging companies. Of the 12 companies providing public charging networks and services, Navigant has named The New Motion, ChargePoint, and EV-Box as "leaders" in the field based on market share, breadth of products, and market adaptability. Following that group of three are a group of "contenders," including Chargemaster, Fortum, Innology SE, Greenlots, Clever A/S, EVgo, POD Point, and SemaConnect. Trailing those is Car Charging Group in the "challengers" category. Read more at Green Car Congress. BMW has entered the second phase of its ChargeForward program to study advanced EV charging. In partnership with Pacific Gas and Electric Company, BMW is inviting i3 and i8 owners in the San Francisco Bay Area to apply to participate in the second phase of the smart charging project, which aims to test technology that optimizes charging for the benefit of the electric grid. "By managing charging when a BMW i or iPerformance vehicle is plugged in – wherever the vehicle is plugged in – BMW can ensure that vehicles are efficiently charged to meet driver's communicated mobility needs while helping the grid reach greater levels of efficiency and sustainability," says BMW's Manager of Connected eMobility, Cliff Fietzek. Read more from BMW. Tesla will open its first Korean retail location this month. On November 29, Tesla plans to open a store in Starfield Hanam, South Korea's largest mall, in Gyeonggi Province. Tesla has also finished ground construction of a Supercharger station in the mall's parking area. Tesla is working to open another store in Seoul's Gangnam District, as well as charging stations around the country. Read more from The Country Caller.