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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Dashcam catches oblivious car thief in the act

A car thief from North London became an overnight internet sensation when he was recorded making a phone call by a car's dashcam. According to The Guardian, an unidentified car thief stole the BMW i3 in the early hours of February 7. As he drove through the nearly deserted streets of the London borough of Enfield, he made a phone call to someone who may have been a potential buyer for the car. Unbeknownst to the thief, the car's dashcam was recording the entire time. The thief describes the car to the person on the other end of the call and tells them where he planned to park it – at his flat near North Middlesex Hospital. "Listen, I ain't never been in a car like this," the thief told his customer. "This car, will leave, anything for dust! It is off! It can move!" he shouts off-camera. He's not wrong. The little BMW i3 packs a electric motor that generates 125 kilowatts, or 170 horsepower and 184 pound-feet of torque in internal-combustion terms. The thief never got the chance to unload the car, however. The next day the car's owner located it via GPS tracking data and recovered his vehicle without incident. Dinah Rose, a friend of the BMW's owner, uploaded the dashcam footage to YouTube and tweeted about it on May 15. The video immediately went viral, garnering nearly 50,000 views in twenty-four hours. Since the vehicle was recovered without incident, London Metropolitan Police have no plans for further action or to track down the thief's identity. According to the Metropolitan Police's London crime figures, more than 71,000 motor vehicle crimes were reported in the city between March 2015 and March 2016. Of those reported crimes, 2,753 were reported in the borough of Enfield, where this incident occurred. Motor vehicle crimes are defined by the Metropolitan Police as theft of and from vehicles. Related Video:

BMW X7 to follow Volvo's lead with four-seat, $100k limo

That BMW is planning an X7 crossover is nothing new. The company needs a three-row model to cap its crossover range and take on the Mercedes GLS and Audi Q7, and the current X5 can only take it so far. But according to Automotive News, the Bavarian automaker is planning an even more luxurious version – with fewer seats. The ultra-luxe X7 variant is slated to arrive as the latest embodiment of a new trend emerging among upscale automakers. You make a seven-seat SUV, then rip out the second and third rows, replace them with a pair of first-class recliners, and presto! You have a high-riding limousine. Volvo recently took that approach with the introduction of the XC90 Excellence, and Mercedes may soon adopt a similar formula with the anticipated Maybach version of the GLS. Now BMW appears to be following suit as well. Like the XC90 Excellence, the X7 limousine would carry a price tag in excess of $100,000, and for all that scrap, buyers could expect all the luxury accoutrements that Munich has to offer. Look for reclining seats, acres of legroom, infotainment displays mounted to the front seatbacks, and a center console packed with temperature-controlled cupholders, folding tables, and maybe even a bottle cooler. Like the anticipated 9 Series sedan, the X7 limo would help BMW bridge the gap between its core range and its Rolls-Royce line, which is soon to launch a crossover of its own – albeit unrelated to the X7 – to compete in an even higher market segment. Though these rearward-focused luxury crossovers may be targeted especially at the Chinese market – where titans of industry are chauffeured through densely packed city streets – the X7 is anticipated to be built right here in the USA at the plant in Spartanburg, SC. It won't be the only new crossover joining the Roundel marque's lineup, though. A new X2 is anticipated to apply the same format we've seen on the X6 and X4 to the smaller X1. At this rate, we wouldn't be surprised to see a super-sized, slant-backed X8 to follow as luxury automakers make a growing share of their profits from crossovers. Related Video: Featured Gallery 2014 BMW X5 View 35 Photos News Source: Automotive News - sub. req.Image Credit: BMW BMW Crossover Luxury bmw x7