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BMW i1 EV rumored, based on electric Mini

With just two BMW i cars currently available — and aging — we've been hankering to know what new EVs are coming down the pipeline for the Bavarian automaker. We've had news of the iNext and i4, caught wind of an iX3, and as BMW is in the early stages of a large electrification push, there has been a multitude of "i"-prefaced trademarks registered. The next we can expect, if the rumors from Spanish outlet Motor.es are to be believed, will be a diminutive i1 EV, based on the same platform as an upcoming electric Mini Cooper. As such, it would share the electric Mini's front-drive/front-motor configuration — previewed on the Mini Electric Concept, shown above, that debuted at the Frankfurt Motor Show last year. It stands to reason that the i1 would be smaller than the high-roofed i3, possibly borrowing the five-door hatchback format from the 1 Series sold in Europe (which would be a long-awaited dream come true if it made its way to the United States). The electric car would be about a foot shorter than the 1 series, though, according to the report, at about 158 inches long. It would be built on an electric version of BMW modular UKL platform. Keep in mind, the BMW i1 is just a rumor at this point, with Motor.es keeping its sources unnamed. If true, though, it could replace the i3 in BMW's lineup five years from now, in 2023. Related Video: News Source: Motor.es via Motor1 Green Rumormill BMW MINI Hatchback Electric Future Vehicles bmw i mini ev mini cooper ev

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Mini Vision Next 100 Concept: It's the autonomy, stupid

The concepts that Mini and Rolls-Royce showed off today – the Vision Next 100 Concept and 103EX, respectively – are all about autonomy. The Rolls-Royce doesn't even have a place for a "driver." And even though both are very much blue sky concepts, corporate parent BMW thinks it will make fully-autonomous cars within the next five years. That's according to Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, and Aftersales BMW Group, who also told us that both cars, at least in concept, are fully electric. The Rolls-Royce has dual-drive, 250kw motors mounted fore-and aft, on front and rear axles. While the Rolls is clearly a luxury concept for the monied few, the Mini is very much focused on a shared economy. Holger Hampf, Head of User Experience, BMW Group, said the chief design challenge of a car-sharing world is producing a car that could in theory mean different things to different borrowers. You get exclusivity because each car would morph according to the borrower's desires. BMW/Mini already have a car-sharing program in London called DriveNow, and a pilot program in Seattle called ReachNow, focused on the idea of shared exclusivity. ReachNow, which allows Mini/BMW owners to lend their cars out in an AirBnB-type scheme or to borrow "fleet-style cars," are immutable – however the car that was ordered is what the borrower or the owner will get. That's great if you're the owner, but it's also challenging for both anyone who'd buy that car used or for anyone borrowing the car. And if the future of most cars is a shared model (Ford is now offering multi-person leases among up to six buyers in a pilot program in Austin, Texas), customization is impossible. The result is what Schwarzenbauer derogatorily calls "normed." He says carmakers have to relearn to brand for a world where ownership is devalued but customization is key. To that end the MINI VISION NEXT 100 is "skinned." We've seen this before with the BMW NEXT concept that was revealed at the NY Auto Show this past spring, and the idea is to use the exterior of the car as a canvass that changes according to setting. Indeed Mini envisions that in a multi-driver household, the vehicle's customization could easily include changing colors according to driver preference – automatically. Dr.