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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

A BMW i3 will cost you $100,000 in Brazil

Brazil is a long way from the US, and the price of the BMW i3 in that South American country is even further away from what Americans pay for the same electric vehicle. But that hasn't stopped a few wealthy Brazilians from taking the plunge. The BMW i3 REx – i.e., the one with the gas-powered range-extender – is the first mass-produced vehicle of its kind to be imported to Brazil (there are a few Nissan Leaf vehicles in fleet use), and those intrepid buyers are forking over about $100,000 to own the vehicle, according to Just-Auto. The country's first 100 i3's were recently received in Sao Paolo, and about 30 of them have been sold. That pricetag is a wee bit higher than in the US, where the i3 starts under $42,000. BMW did open a $261-million factory in Brazil this year, but the i3 continues to be produced exclusively in Germany. It's not just fancy new plug-in cars and World Cup tickets that cost a lot in Brazil. The Volkswagen Golf, which retails for less than $18,000 in the States, costs about $23,000 in Brazil and the Economist ran a series of articles last year explaining how currency changes have resulted in the dollar-to-Brazilian real exchange rate surging in recent years.

BMW X2 spied looking swirly

Generally, automakers really hate spy photos. They go to great lengths to disguise their cars, while engineers will do their damnedest to get away from spy shooters (or, you know, they just give them the bird). BMW, though, just doesn't seem to care about spies. That's the only reason to explain why our spy photographers were able to capture yet another X2 crossover undergoing testing on the sunny, autumnal German roads. Judging by the number plates, this is a different vehicle than the last couple of X2s we've spied, although it's camouflaged almost identically to last month's X2. This car does appear to have larger, sportier wheels than that blue prototype, although the similar bumpers has us thinking it's merely an optional wheel rather than the an M Sport model. Beyond that, though, there's not a lot to differentiate this X2 from previous sightings. Our spies continue to report that the X2 will echo the powertrain/drivetrain arrangement of the upcoming X1. It'll ride on that car's front-drive architecture, although like the X1, all-wheel drive will be optional in Europe and standard here in the US. The engine lineup, meanwhile, should include turbocharged triples, fours, and sixes, in both gas and diesel varieties. Here in the US, we'd expect the 28i and its 2.0-liter, turbocharged four-cylinder, at the very least. Considering the lifestyle angle of the X2, a more powerful 35i model would likely be a natural here in the US, but that's just conjecture. Have a look at the spy shots up at the top of the page. Related Video: