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BMW now wants to build 'ultimate machine driver'

The lines between the auto industry and Silicon Valley have been blurring for a while now. Google, for example, is hiring people from deep within the automotive world to spruce up its autonomous driving project. Apple is doing the same, and Tesla's sort of on both sides. More examples are easy to find. That's why it's no surprise, really, that there's a movement happening behind the scenes at BMW to reinvent the roundel. Speaking at the Geneva Motor Show this week, BMW board member Klaus Froehlich told Reuters that the Bavarian automaker is refocusing its sights on Silicon Valley. The goal, Froehlich said, is to have half of BMW's research and development staff to be computer programmers. Their mission: to build the AI that will maneuver upcoming self-driving BMWs. In other words, after 100 years of building what the company calls the ultimate driving machine, BMW is shifting over to the ultimate machine driver. We should've seen it coming with that autonomous driving video last year. Many automakers are working on autonomous cars these days, and this is all nothing new for BMW, but Froehlich's comments show an increased focus on cars that will drive you. "For me it is a core competence to have the most intelligent car," Froehlich said. "Our task is to preserve our business model without surrendering it to an Internet player." Some of the tasks that Froehlich sees for an expanded software team will be developing better cloud connection, so that a self-driving car can get messages from a central network. It means perhaps licensing BMW's plug-in powertrains to smaller companies that maybe can't build their own but have other strengths that BMW can access. By developing its own staff and working with partners – the same strategy automakers have used for years – BMW is trying to get ready for the autonomous future. Related Video: News Source: ReutersImage Credit: Harold Cunningham/Getty Images Green BMW Technology Emerging Technologies Autonomous Vehicles Electric Future Vehicles bmw i research and development klaus froehlich

BMW to launch loaner program to avoid range anxiety on i models

BMW is looking to stave off electric vehicle range anxiety with a new program that offers buyers a free gasoline loaner with every i3 purchase. Ward's Auto reports BMW is confident that the EV will give buyers the kind of transportation they need for 90 percent of their trips. The loaners, meanwhile, will be available for those few occasions when drivers need to cover more ground than the machine's batteries will allow. The i3 gets around with help from a 180-horsepower electric motor paired with a lithium-ion battery pack.
The combo is good for trips of between 80 and 100 miles depending on driving habits and weather conditions, though BMW also plans to offer a model with a small two-cylinder range-extending gasoline engine as well. That option will likely set you back an additional $4,000. When the machine bows in 2014, it will likely come with a charge time of four to six hours when suckling from a 220-volt outlet.
As far as the conventionally powered loaner car goes, the cost of the program is included in the i3's purchase price, though BMW has yet to figure out how many free loans will be offered, or what happens after that threshold is reached.

BMW i wants to build the ultimate self-driving machine

Just a few years into its short life, BMW's i sub-brand is changing its mission from the pursuit of the electric cars to building the ultimate self-driving machine. That's according to Klaus Froehlich, shown above, a BMW board member and the head of research and design. "[BMW i] is now in ramp-up stage," Froehlich told Reuters. "We call it Project i Next." Project i Next won't abandon the electric car model – but instead, its next EV will feature the next-generation of self-driving technology. This is not the first time we've heard of BMW's autonomous aspirations, but it's the first time we've heard of a new name or designation for the brand. According to Reuters, BMW won't sell its next i-badged EV until 2021 – whether that's the oft-rumored i5 or another vehicle all together remains to be seen. Whatever BMW calls it, driverless tech will be a priority. Froelich added that such a vehicle could allow the company to fire up its own ride-hailing service to challenge Uber and Lyft, and their automotive allies, Toyota and General Motors. BMW is still working on its partnership strategy in that realm, Froelich told Reuters, but the company isn't sitting still – it made a small investment in ride-sharing app Scoop late last month. A raft of electric car competitors – Tesla, obviously, but also Porsche and Audi – and the struggling i3 are forcing BMW i's hand. It only sold 11,000 i3s here in the US last year, and with just 2,272 sold over five months, it's on pace to do less than half that volume in 2016. A Chinese electric startup has also plundered the brand's leadership ranks, Reuters said. Bloomberg claims this startup is Future Mobility Co., which is backed by Foxconn (among others). Just five months into 2016, i has lost the head of its powertrain group, Dirk Abendroth, its VP of product management, Henrik Wenders, and the head of the i8 program, Carsten Breitfeld. Considering these woes, changing gears might be i's best option for long-term viability. Related Video: News Source: ReutersImage Credit: John Locher / AP Green BMW Technology Emerging Technologies Autonomous Vehicles Electric bmw i driverless car klaus froehlich