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BMW i3 configurator is so advanced it's replaced trim levels

BMW's electric i3 is slowly marching its way to dealers. It might not be happening quite fast enough for customers, though. For you anxious individuals, head over to the BMW consumer website and build your ideal i3 in the new configurator.
Before we talk about all the stuff this build tool can do, we need to address the naming of BMW's trim levels for the EV hatchback. The 328i, for example, is available in Sport Line, M Sport Line and Luxury Line. That's good; it makes sense. The i3, though, has Giga World, Tera World and Mega World. Seriously. We've no idea what BMW was thinking when it came up with this (this is the same company that regularly uses the phrase "Sport Activity Vehicle," so...).
Silly names aside, let's try and translate where each trim fits in. The Mega World is the base trim. The Giga, at $1,700, adds stylish leather-and-wool seats in a clean two-tone color scheme, along with 19-inch wheels and a leather-covered IP. The Tera World demands $2,700, but makes up for it with its own 19-inch wheels and a full leather interior. Both lines (worlds?) add satellite radio and eucalyptus wood trim.

Acura TLX Type S vs. BMW M340i xDrive | Sport sedan comparison test

Luxury sport sedans are still turning up on the market, and the Acura TLX Type S is one of the freshest cuts of meat in the window. It’s AcuraÂ’s big return to Type S performance models. Benchmarked against the proverbial best performance sedans of the segment, Acura is aiming to not just to compete, but to win dogfights like these. To see if the return of Type S is all itÂ’s cracked up to be, we decided to pin it up against the historical king of sport sedan shootouts: a BMW 3 Series. Specifically, the Type S is taking on the M340i xDrive, which is this AcuraÂ’s most natural competitor from Munich. Should the diehard BMW driver make the switch to Japanese performance? Does Type S do enough to lift this Acura up to best GermanyÂ’s finest? There are a lot of variables at play here, and they all make it complicated to choose a winner. The similarities between these two begin from the top of the spec sheet and go down. Both have 3.0-liter turbocharged six-cylinder engines — BMW arranges its cylinders inline, while Acura chooses a V configuration. Quick-shifting automatic transmissions are standard. BMW uses an eight-speed unit, while Acura uses a 10-speed. Both get electronically-controlled dampers, big brakes and sticky summer rubber. They each offer up usable backseat space and reasonably-sized trunks. WeÂ’d feel just as confident showing up to an important business meeting in either one as we would at a track day. ThatÂ’s the beauty of this mid-tier performance segment. After looking at their specs, it shouldn't be surprising that the M340i is the quicker of the two here. Its 382 horsepower and 368 pound-feet of torque hit noticeably harder from any speed than AcuraÂ’s 355 horses and 354 pound-feet of torque. The Acura is also carrying an extra 232 pounds of curb weight over the Bimmer, which makes the M340iÂ’s 1-second advantage in the 0-60 mph sprint make perfect sense. For the record, BMW quotes a 4.1-second time, and Acura only offers an approximate time of 5 seconds. Both estimates feel accurate. Beyond sheer acceleration, both engines offer up their own version of tingly feel-goods. BMWÂ’s inline-six is as smooth as ever as it plays its sonorous note all the way to the 7,000 rpm redline. There are few sounds in the automotive universe that surpass the glee we feel when listening to a BMW inline-six at full-chat, and that rule still applies to the M340i.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video: