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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Toyota launches BMW-powered Verso in Europe

BMW makes some sweet-revving engines, but its own vehicles aren't the only ones running BMW engines. So do the latest from Rolls-Royce and Mini, of course, as well as a handful of Peugeots and Citroëns thanks to its joint engine program with PSA. Wiesmann uses BMW engines, as did the famous McLaren F1. And now we can add one more to the list.
That would be the Toyota Verso, a Corolla-based minivan which Toyota builds in Turkey and sells in Europe and a few other markets overseas. The Verso is also now officially the first beneficiary of the partnership between Toyota and BMW as the Japanese automaker has released the MPV with BMW's 1.6-liter turbodiesel four.
The 111-horsepower engine is coupled to a Toyota transmission and joins the Verso range as the fourth (and least powerful) engine in the lineup, alongside the 122hp 2.0 diesel and the gasoline options with 1.6 liters and 160 hp and 1.8 for 180. Future collaborations between the two automakers will include fuel-cell development, a new joint sportscar platform, lightweight bodywork research and a new generation of lithium-air batteries. See the press release below for further details.

BMW i3 Shadow Sport limited edition opens a moon roof on US

Here's a bit of news for a quarter-million dollars. BMW is bringing a special edition i3 called Shadow Sport to the US for the 2016 model year. That tag refers to the special-edition Bimmers that come equipped with a moon roof, which before this was unavailable in the US. But only 50 lucky folks will get them. The Shadow Sport edition comes with a few other goodies, too, including "fluid" black paint, 19-inch alloy wheels, custom-trim interior and sport-tuned suspension, though there are no changes in the electric motor or performance. That means the same single-charge range of 81 miles, the same 0-60 miles per hour acceleration time of seven seconds flat and the same top speed of 93 miles per hour. If you experience a little slower speed and a little shorter single-charge range because you're spending too much time looking out of the moon roof, that's on you. The catch is that the model won't be available for the i3 vehicles with the gas-powered range extender, i.e. the i3 REx. The Shadow Sport will also have a price of $47,400, or $5,000 more than the base model i3. BMW's Dave Buchko told AutoblogGreen that all 50 Shadow Sports have been sold, with the first 40 selling out in the first hour or so of availability. The Shadow Sport is on display at the Los Angeles Auto Show this week. Through the first 10 months of the year, BMW sold 8,879 i3 vehicles, which was double year-earlier figures. Last month alone, though, things weren't as rosy, as October i3 sales declined 15 percent from a year earlier to 986 units. There's more information at the bottom of BMW's LA Show press release, below. BMW at the 2015 Los Angeles Auto Show: Making its North American Premier, BMW will showcase the all-new BMW 7 Series, all-new BMW 3 Series eDrive, all-new BMW X1 and the exclusive motorsport inspired BMW M4 GTS. BMW i will premiere BMW Laser Light, available for the first time in the US, as well as the limited edition BMW i3 Shadow Sport, featuring exclusive exterior paint color and interior design, moonroof and sport tuned suspension. Woodcliff Lake, N.J.: November 17, 2015 12:00 pm EDT /9:00 am PDT... The all-new BMW 3 Series eDrive, BMW M4 GTS, BMW X1 and the BMW 7 Series will make their North American debuts at the 2015 Los Angeles Auto Show held at the Los Angeles Convention Center. In addition, BMW will feature the eDrive BMW X5 xDrive40e as well as the high-performance BMW i8, the all-electric BMW i3 and other BMW models at the BMW display.