1974 Bmw 2002 on 2040-cars

Auto blog

BMW-Toyota sports car heading towards Tokyo debut

Earlier this year, BMW and Toyota confirmed a four-part joint venture mostly focusing on increasing improving vehicle efficiency using fuel cells, lightweight materials and better battery technology. Also tucked into the announcement was a "feasibility study" for a shared platform to underpin a future midsize "sports vehicle."
In terms of the latter, it seems that things have stepped up from the feasibility stage to the conceptual stage, as Motor Trend reports we could see a pair of new sports car concepts debut later this year in at the Tokyo Motor Show. There isn't much information about the new program, but the article suggests the sports cars could be all-wheel drive hybrids, with electric motors powering the front wheels and a gas engine powering the rear wheels. While a partnership between Toyota and BMW might not lend itself to a catchy portmanteau like "Toyobaru," here's hoping it will bear fruit that is as exciting as the ones produced by the Toyota/Subaru tie up.

China patent leak may show BMW hydrogen fuel cell car

A series of leaked patent renderings has revealed what Car News China claims is a new BMW hydrogen fuel cell concept slated to debut in a few weeks time at the 2015 Los Angeles Auto Show. Likely set to be a member of the company's i sub-brand, this compact three-door looks like the love-child of the ultra-efficient manufacturers i3 electric car and i8 hybrid sports car. It's narrow, boasting a cab-forward design and an aggressive interpretation of the company's current front end styling. The rear is angular and taut, and the entire car features an aerodynamic teardrop shape. Despite modern styling elements, like the headlights and grille, CNC rightly points out that there's something inescapably "1990-concept-car-ish" about this vehicle's look. We can't quite put our finger on it, but it's there. We won't have long to wait to see if these patent renderings are real. The 2015 Los Angeles Auto Show kicks off on Wednesday, November 18. You can check out the rest of the patent renderings over at Car News China. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.