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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW puts a sheep in wolf's clothing with 2 Series Active Tourer M Sport

BMW is charting new territory with the 2 Series. No, not the two-door model - that's just the kind of rear-drive coupe for which the brand is known. But the Active Tourer (which only shares its series designation with the coupe) is a front-drive tall hatchback/MPV category buster, and that's not exactly what comes to mind when you think of Bimmers. As such, the 2 Series Active Tourer is bound to turn off some of the brand's faithful, but this latest M Sport kit could at least ease the pain somewhat.
The sport package for the Active Tourer packs all the usual suspects: a more aggressive aero kit, retuned suspension, blacked-out grille, 17- or 18-inch alloys and an interior with sports seats trimmed in blue-stitched Alcantara. Top all that off with an Estoril Blue paint job and you've got a compact family hauler that might look the part, and maybe handle a bit tighter, yet it naturally stops short of the full M treatment (or even an M Performance spec like you'd find in the M235i coupe). All of which is probably just as well, because that might be the only thing BMW purists would object to more than the existence of a front-drive BMW MPV in the first place.

BMW 1 Series prototype packs direct water injection

Just a few months ago, BMW showcased an M4 that was modified to serve as the safety car for the MotoGP racing series. The flashing lights and emergency equipment, however, weren't the only modifications BMW made to the performance coupe. It also packed an innovative new water injection system. And now it's furthering the development of that system by running it in a 1 Series hatchback as well. Revealed at the BMW Group Innovation Days 2015 event, this five-door 1 Series packs a three-cylinder gasoline engine – like the one found in a Mini or i8 – but fitted with the direct water injection system. In this application, the system sprays a fine mist of water – yep, regular old H2O – right into the combustion chamber. While mixing water with gasoline normally wouldn't be recommended, in this case it evaporates immediately and helps cool the engine from the inside, allowing it to run at higher efficiency. That cooler running engine brings with it several benefits. It delivers improved fuel economy and lower emissions, to start. It also allows for an earlier ignition point, higher compression ratio, and higher boost pressure in turbocharged engines, delivering increased output. It even cuts down on engine knocking (where combustion occurs spontaneously), reduces wear and tear on the engine, and makes better use of lower octane levels. If that sounds like a win-win-win... win (we're losing count of all the wins here), it's because BMW just may be on to something. Of course it does require a water tank to be fitted on board, which means added weight, but instead of requiring the driver fill up the water tank, BMW has fitted this prototype with a system that replenishes the water level from the air conditioning system when the vehicle is switched off. So unless it's being driven in a particularly extreme climate, it doesn't even need topping up. Add one more "win" to the list, then. Extra power, improved real-world fuel economy: Direct water injection enhances efficiency. With direct water injection for turbocharged petrol engines, the BMW Group has again succeeded in enhancing the capabilities of conventional engine technology through an ongoing process of refinement and improvement. The precisely controlled injection of water into the engine cylinders produces a cooling effect that boosts power and torque, particularly when operating at or near full throttle, while at the same time reducing fuel consumption and emissions.