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BMW is 'watching the pickup space closely'

Automotive April Fools' Day jokes rarely become real product, but then again, they're generally flights of fancy. The E92 M3-based BMW pickup truck from 2011 is a notable exception – M built it for hauling parts. Now, BMW might seriously be looking into a vehicle with a bed. Speaking to Australia's Motoring, Australian Marketing Manager Marc Werner dropped a few hints that the German brand is at least studying the feasibility of a truck or ute. "Never say never," Werner told Motoring. "We're watching the space closely." According to Motoring, Werner's statements are a big deal because they're in stark contrast to what BMW Asia, Pacific, and South Africa boss Hendrik von Kuenheim said a year ago – that BMW is "definitely not" building a truck. The Aussies seem to think this means, along with arch-nemesis Mercedes-Benz's new midsize pickup, BMW's position on its first-ever truck might be softening. Since the Australians (probably) started bouncing with glee over the idea of a roundel-adorned pickup, Werner was quick to temper expectations. He told Motoring that a pickup is far easier for Munich's rivals. "It's easier for Mercedes because they have commercial vehicles and trucks and vans. We do not. And perhaps it's easier for Audi. Just take the Amarok, why not?" Werner said. "Yes it's harder for us but we'll be watching how Benz goes." While we wouldn't count on Munich building a truck/ute in the near future, Motoring does make a good point – in 2016, a BMW pickup sounds as crazy as a front-drive Bimmer did in 2006. In other news, the new China-only 1 Series debuted yesterday. It's BMW's second front-driver after the 2 Series Active Tourer.

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

BMW i3, i8 sales strong enough to reach almost 17,800 in 2014

BMW makes its futuristic i brand vehicles – the i3 and i8 – at a plant in Leipzig, Germany. But the customers most willing to buy one of these plug-in cars live in the country where the lightweight carbon fiber used in the body structure is made: the United States. Speaking at the Detroit Auto Show this week, Ian Robertson, member of the Board of Management at BMW AG, said, "The US is already our largest market for our electric vehicles, the BMW i3 and BMW i8. Worldwide, we sold close to 18,000 BMW i models last year. Nearly three-quarters of these sales occurred in the second half of the year, when the global rollout – including the US – really got underway. Demand for these vehicles continues to be high and I'm delighted that we've been able to increase production to meet that demand." That sounds great, but the numbers aren't huge. BMW sold 6,092 i3s and 555 i8s (for a total of 6,647 i vehicles) in the US last year. Globally, BMW sold over two million vehicles in 2014, and 17,793 of those were plug-in i vehicles (16,052 of the i3 and 1,741 i8s). The production increase wasn't huge. BMW was making just 10 i8 vehicles a day at the beginning, but doubled that to 20 last fall. Since last spring (around April or May), the company has been making over 100 i3s a day, BMW spokesperson Verena Von L'estocq tells AutoblogGreen. Getting production right this first year has meant slow going, but "We're comfortable now," she said, adding that BMW expects more production increases in the future. Related Video: