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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

These BMW M6 GTLM racing liveries are great

This weekend we'll see a whole new crop of racing machinery line up for the start of the 24 Hours of Daytona, including the new BMW M6 GTLM. So far we've only seen it in flat black, but now the Bavarian automaker has revealed two special liveries for the two cars it will be fielding in the race this weekend. The number 25 car features a throwback livery that reinterprets BMW's classic racing stripes of red, dark blue, and light blue over white bodywork. It's designed to be reminiscent of – and even features images of – legendary racing machinery from the Roundel marque's history. Those include the 3.0 CSL that wore the same number when it took the company's first win in the US at Sebring in 1975, the M1 sports car from the early 1980s, the V12 LMR that scored BMW's only Le Mans victory to date in 1999, and the M3 GT that dominated the American Le Mans Series in 2011. The second car features a more futuristic livery, wearing the number 100 to mark the automaker's centenary and a multicolor lattice design applied with a luminescent 3D-effect reflective vinyl on a white body. They'll both be fielded by BMW Team RLL, a partnership between the manufacturer and Rahal Letterman Lanigan Racing (of Indy fame), which took a class win at Laguna Seca last year. The new M6 GTLM replaces the previous Z4 GTLM and will proliferate across racing grids in motorsport series around the world following its race debut this weekend. But it won't be the only new piece of racing kit turning a wheel in anger for the first time at Daytona; the new Ford GT and Ferrari 488 GTE will be competing in the GT Le Mans class alongside proven competition machinery. BMW Team RLL reveals 100th anniversary livery for the BMW M6 GTLM race cars in Daytona. Daytona (US), 27th January 2016. BMW Team RLL today revealed two commemorative 100th anniversary liveries for the new BMW M6 GTLM race cars, with which Bobby Rahal's (US) team will compete in the 24 Hours of Daytona (US). The race forms the first round of the 2016 IMSA WeatherTech SportsCar Championship (IWSC). The number 25 car sports a look reminiscent of the iconic BMW 3.0 CSL, which contested its first season of racing in North America back in 1975 and claimed the first victory in Daytona 40 years ago. The second BMW M6 GTLM will race with the number 100. To mark BMW's 100th anniversary this year, its livery looks to the future.

Will next BMW Project i car be an i6?

BMW may be steadily working its way through the single digits when it comes to the i sub-brand of plug-in vehicles for the next few years. The automaker started with the i3 and the i8, and we heard rumors about an i5 and an i7. Oh, and we've heard about a potential i4, too. None of these have been confirmed. Still, next up is the i6, according to Automobile. There aren't a ton of details, but the all-electric vehicle would be about the same size as the 3-Series line that's long been a workhorse for the German automaker. Like the other Project i vehicles, the i6 would have a lot of carbon fiber in order to reduce weight and help with range extension. The model would also likely have multiple electric motors as well as a state-of-the-art lithium-polymer battery that would provide a big single-charge range, though, again, no specifics on that number. Word got out earlier this year about a supposed i5 model that would be a plug-in hybrid with a gas-powered engine and two electric motors that combine for about 540 horsepower. Other reports said that the four-door sedan would actually fall under the i7 badge. BMW North America chief Ludwig Willisch said this past spring that the sedan in question wouldn't be seeing the light of day any time soon. BMW has already doubled US sales of its two Project i vehicles this year. Through November, Bimmer's sales of its i8 plug-in hybrid quadrupled from a year earlier to about 1,600 units, while sales of the i3 electric vehicle jumped 89 percent from a year earlier to about 9,600 vehicles.