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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016 BMW 330e Plug-In Hybrid First Drive

Piecing together the i8 eco sports car taught BMW some valuable lessons, some of which you'll see in the next generation or two of the company's electrified mainstream cars. You won't have to wait that long for BMW to deliver on the key lesson, which can be seen right here in the 330e: make hybrids fun to drive and don't make people compromise on what they like. The 330e neatly sidesteps the traditional character-blanching entry ticket you get with hybrids by delivering almost as much torque as the 340i and a sprint time to 62 miles per hour of 6.1 seconds. For most people eco-conscious enough (especially in a time of cheap gas) to bother with plug-in hybrids, that's going to be quick enough. And so is the 140-mph top speed. It won't quite manage the precision of a normal 3 Series because it's 353 pounds heavier, but it's not far away. This 330e is (theoretically) capable of delivering 25 miles of electric-car range or ridiculous amount of range as a gasoline-electric hybrid. It will post a 44-gram CO2 emissions figure and officially deliver 1.9 liters/100km on the NEDC test cycle in Europe, which translates to 124 miles per gallon equivalent in the US, though it's unclear what the EPA-certified number would actually be. While punching in a straight line is always good, and sipping fuel like it's being rationed is nice, the key part to the 330e is that still handles like a 3 Series should every time you arrive at that one fun corner. It won't quite manage the precision of a normal 3 Series because it's 353 pounds heavier, but it's not far off. BMW has buried the 7.6-kWh lithium-ion battery pack beneath the cargo floor, while the electric motor resides up front, so the weight distribution moves from 50:50 to 49:51, leaving it a touch heavier in the back. Effectively, it's a 3 Series with the 320i's 2.0-liter, four-cylinder gasoline powertrain, the standard eight-speed automatic transmission, and an electric motor sandwiched in between to create a hybrid. The electric motor adds 87 hp to the gas engine's 181 horsepower to offer 248 hp of total power (yes, we know they don't directly add up, but that's the total output). While it has 74 pound-feet of continuous torque, the electric motor can overboost to 184 lb-ft when it needs to. Add that to the gas engine's 214 lb-ft and the car has a maximum of 310 lb-ft – 22 lb-ft shy of the 340i, without pumping out as many emissions.

2015 BMW Alpina B6 Gran Coupe challenges the M6 in New York

Despite being a well-respected outfit for decades, Alpina remains something of a mystery to many stateside BMW fans. In Europe, Alpina has established itself as a first-rate source for breathed-upon high-performance Bimmers, and it's looking to continue picking up traction on our shores. The US has received a handful of Alpina models through BMW factory channels, namely the 7-Series-based B7, and now we're getting another fast four-door with the debut of the BMW Alpina B6 xDrive Gran Coupe at today's 2014 New York Auto Show.
The B6 Gran Coupe stands as an interesting sibling to the factory's M6 Grand Coupe. Both are propelled by a 4.4-liter twin-turbo V8, but the tunes are quite different. The Alpina produces 540 horsepower and 540 pound-feet of torque, which is 20 hp less than the M6, but with 40 lb-ft more torque. An eight-speed automatic and all-wheel drive mean that the B6 is about half a second quicker to 60 miles per hour than BMW's own creation. Plus, the B6 has an unrestricted top speed of 198 mph, making it one seriously rapid 6 Series Gran Coupe.
The sport sedan also wears other Alpina goodies like 20-inch versions of the brand's 21-spoke wheels and exclusive color options. The B6 Gran Coupe goes for $118,225 (including destination), and will be available through BMW dealers immediately after the auto show ends. More info about the B6 is in the release below.