2009 Bmw 1-series 135i on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW M3 takes on Mercedes-AMG C63 S in track battle from Evo

Over the last few decades, BMW has firmly established an enviable reputation among automotive enthusiasts by making what many consider to be the very best sporty sedans and coupes in the world. Every few years, a new challenger appears from one of the German brand's long list of competitors, but the result always seems to be the same: Close, but no cigar. The latest challenger to BMW's on-track crown comes from Mercedes-AMG in the form of the C63 S sedan. The AMG has a lot more power, an excellent and balanced chassis and it looks beautiful. But is it good enough to outperform the latest BMW M3? We're not going to spoil it for you. Watch the latest Deadly Rivals video from Evo to find out which competitor comes out on top.

AC Schnitzer's hotrod BMW 318ti remembered by MotorWeek

There are plenty of compact luxury cars available in the US today, including the Audi A3, BMW 2 Series, and Mercedes-Benz CLA-Class. In the '90s, the BMW 318ti tried to offer a similar mix of luxury at a reasonable price, but it never quite found much success in America. The 318ti looked like an E36-generation 3 Series in front but featured a stumpy liftback at the rear. The only engine available in the US was a four-cylinder. If you had the money, though, the aftermarket was ready to give you more power and more aggressive looks. AC Schnitzer dropped a bored and stroked 3.0-liter inline-six under the hood to create a pocket-sized hot rod, and MotorWeek took it for a drive. The model in this video was the promo car for AC Schnitzer's US importer, and it had every upgrade possible to show off what the German tuner's produced. Under the hood, the company installed an upgraded engine with 241 horsepower and 228 pound-feet of torque. For comparison, a US-spec M3 of the era had 240 horsepower and either 225 or 236 lb-ft, depending on the model year. AC Schnitzer also sharpened the 318ti with a suspension overhaul and short shifter. According to MotorWeek's tests, the mods got the hatchback to 60 miles per hour in 6 seconds and gave 318ti laudable handling. So much performance wasn't cheap, though. The upgrades on the promo car cost more than twice as much as the 318ti's base price. Watch this Retro Review to find out the massive amount you needed to pay to get M3 performance in a tiny package. Related Video: